As the mobile industry’s leading app-tech company, Tapjoy’s mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy’s global reach is currently more than 517MM monthly active users.
Tapjoy recently acquired 5Rocks, a Lifetime Value (LTV) maximization, analytics and marketing automation platform built by world-class team of industry leaders in Korea. With 5Rocks, Tapjoy adds a renowned analytics and insights offering, a sophisticated technology solution, and world-class development talent.
Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.