포지션 상세

Purpose & Overall Relevance for the Organization:
Implement brand communications for brand campaign and all categories and plan effective implementation of the Global BU's communication strategy aligned with APAC BU throughout country/cluster and all channels in order to build the brand and the category and to drive sales

주요업무

• Support to create the seasonal and annual category marketing strategy and activation plan in alignment with country/cluster Brand Activation priority
• Manage and execute holistic category campaigns in collaboration with Global BU and local stakeholders (BA teams – Omni-channel - marketing, Digital Activation, EIM, and any relevant teams Manage and execute brand/ campaigns in collaboration with global team, local Brand Communications teams (as relevant), any relevant teams and local agencies
• Define and identify locally relevant target consumer based on Global and APAC strategy aligned with BC Head.
• Ensure category and Brand plan executional excellence aligned with BC Head.
• Analyze sell-in and sell-out ROI of communication investments
• Support to manage and monitor the media activity report and efficiency analysis.
• Maintain close collaboration with agencies – Production, Media, Digital & PR, media partners and Co-marketing partners.
• Develop and implement PR activities to efficiently support brand activities and plan category event activation.
• Support to allocate and manage category unit flexible MWB across the marketing mix to best improve brand and business KPI’s.
• Develop the best possible sell-in tools for the channels together with other relevant functions (BA-Digital Activation, Omni-channel marketing, EIM, Fitness Marketing, eCom and if any) for the category and augment where needed with Global approval aligned with APAC’s / BA Head’s guidance.
• Co-create comprehensive action plans to maximize publicity of our global and local sponsored assets from Fitness marketing assets to entertainment partners.
• Manage Brand PR and support and collaborate on Corporate PR with Brand adidas.
• Collect and share consumer insight and market research information per each category based on locally relevant target consumer to pursue further improvement in marketing planning.

KPI’s:
• Category market share
• Category net sales
• Brand/Category NPS
• Executional excellence in global/local campaigns (brand/category) implementation(media thresholds etc)
• Compliance to MWB guidelines
• ROMI
• Omni channel(offline store / eCom) traffic
• MWB RFC

자격요건

Knowledge, Skills and Abilities:
• Functional marketing skills
• Significant knowledge of full marketing mix (advertising, digital, PR, events, sponsorships, retail) with major brand or retailer
• Proven media planning/buying experience
• Good understanding of the consumer campaign process from brief through to execution
• Marketing budget management
• Project management skills
• Good communication skills (APAC, sales, agencies, partners, customers)
• Ability to build strong relationships (agency management)
• Operation and facilitation skills for cross-functional, channel, category, region
• Advanced user of MS Office suite of products
• Mindset: collaborative, challenge the status quo, team player

Requisite Education and Experience / Minimum Qualifications:
• University degree or higher in Business or equivalent professional experience
• Over 5 years of experience in marketing and/or communication experience in Consumer Goods and/or Sporting Goods Industry
• Fluent in English
• Fluent in local language (if applicable) preferred

근무지역

서울특별시 서초구 서초대로 74길 4, 삼성생명 서초타워 23층

[Reebok] Brand Communication

포지션 상세

주요업무

자격요건

기술 스택 • 툴

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근무지역