포지션 상세
Consumer Insights and Analytics Lead
• Promote thought leadership on defining the key metrics in the consumer insights domain area
• Correlate data from multiple sources (e.g. Customer profile, transaction, product, social media) to derive meaningful and actionable insights around customers
• Based on extensive understanding of decisions made around customer engagement, come up with insights and recommendations which would support such decisions
• Identify trends and opportunities to build predictive models with our data scientists
• Develop interactive data visualisation which would support decisions and root cause analysis
• Assist in data gap analysis based on use cases and work alongside Beta Labs’ software engineers to close the gap
• Perform customer segmentation based on tag management and pattern discovery (with data scientists)
• Work alongside digital marketing team on customer segmentation and targeted marketing (e.g. Lookalike audience)
• Identify gaps to ultimately achieve authentic Single View of Customer (SVOC) across CRM, Marketing, and E-Commerce
• Work closely with retail operations and merchandising team to empower frontline staffs with better understanding of customers
• Minimum of 5+ years of relevant hands-on and 1+ years of managerial experience in CRM / Customer Analytics / Business Intelligence - Customer in retail, ideally from the FMCG and retail industry, preferably with a large scale omni-channel retailer
• China market coverage is a strong plus
• Strong experience in data visualisation and consumer segmentation, familiar with visualisation tools such as Tableau, Qlik, and/or Power BI
• Knowledge in relational database (e.g. SQL)
• Have thought leadership around customer analytics and customer-centric data tracking framework
• Strong understanding of customer-centric KPIs and metrics, and cascaded drivers of such KPIs and metrics
• Experience with Customer Data Platform (CDP) or Data Management Platform (DMP) or Tag Management Platform is a plus
주요업무
Being the Consumer Insights and Analytics Lead, the right candidate will• Promote thought leadership on defining the key metrics in the consumer insights domain area
• Correlate data from multiple sources (e.g. Customer profile, transaction, product, social media) to derive meaningful and actionable insights around customers
• Based on extensive understanding of decisions made around customer engagement, come up with insights and recommendations which would support such decisions
• Identify trends and opportunities to build predictive models with our data scientists
• Develop interactive data visualisation which would support decisions and root cause analysis
• Assist in data gap analysis based on use cases and work alongside Beta Labs’ software engineers to close the gap
• Perform customer segmentation based on tag management and pattern discovery (with data scientists)
• Work alongside digital marketing team on customer segmentation and targeted marketing (e.g. Lookalike audience)
• Identify gaps to ultimately achieve authentic Single View of Customer (SVOC) across CRM, Marketing, and E-Commerce
• Work closely with retail operations and merchandising team to empower frontline staffs with better understanding of customers
자격요건
• Bachelor Degree or above in Business, Econometrics, Mathematics, Statistics, Information Management, Computer Science, Data Science or related disciplines• Minimum of 5+ years of relevant hands-on and 1+ years of managerial experience in CRM / Customer Analytics / Business Intelligence - Customer in retail, ideally from the FMCG and retail industry, preferably with a large scale omni-channel retailer
• China market coverage is a strong plus
• Strong experience in data visualisation and consumer segmentation, familiar with visualisation tools such as Tableau, Qlik, and/or Power BI
• Knowledge in relational database (e.g. SQL)
• Have thought leadership around customer analytics and customer-centric data tracking framework
• Strong understanding of customer-centric KPIs and metrics, and cascaded drivers of such KPIs and metrics
• Experience with Customer Data Platform (CDP) or Data Management Platform (DMP) or Tag Management Platform is a plus
