포지션 상세
expand k is a dynamic digital marketing agency helping global clients achieve success in the Korean and APAC markets. Since our founding in 2019, we’ve partnered with brands across industries like consumer electronics, fashion, gaming, education, and more from the US, UK, EU, LATAM to Asia.
Through expertise in performance marketing, content marketing, and brand management, we provide market-specific insights and deliver results-driven campaigns tailored to our clients’ goals.
We are proud to foster a supportive, growth-oriented environment where every team member is empowered to excel.
Please check out our work!
• https://www.expandk.com/
• https://www.instagram.com/expand_k_marketing
• 브랜드 로컬라이제이션 (캠페인 카피, 광고 카피, 브랜드 용어 등 현지화)
• 웹, 소셜, PR 및 광고 콘텐츠 로컬라이제이션 및 크리에이션
• 클라이언트 및 주요 stakeholder 커뮤니케이션
업무 scope 예시
• 영문 콘텐츠 번역
• 월간 콘텐츠 플래닝 기획 및 작성
• 제품 상세 페이지 기획 및 작성
• 웹사이트 번역 및 기획
• 다양한 플랫폼을 위한 콘텐츠 기획 및 작성 (SEO, 웹사이트, 네이버 블로그, 인스타그램, 페이스북, 링크드인, 트위터, 유튜브 등)
• 구글 애널리틱스, 구글 데이터 스튜디오 및 데이터 시각화 플랫폼 활용 리포팅
• 디지털 광고 기획, 운영 및 리포팅
• 구글 애널리틱스, 구글 데이터 스튜디오 및 데이터 시각화 플랫폼 활용 리포팅
• 클라이언트 커뮤니케이션 (이메일, 슬랙 및 화상 회의 등)
Overview
• We’re seeking a Brand Marketing - Account Executive (Digital Marketing) to support our Brand Managers in delivering high-impact results for global clients.
• As part of the Brand Marketing Team, you’ll play a key role in enhancing the digital presence of global brands in the Korean and APAC markets.
• You’ll bring your expertise in digital content marketing and localisation to help our clients achieve their business goals.
• This role offers a unique opportunity to combine your expertise in brand marketing with a passion for working in a global environment. You’ll act as a strategic consultant, creative planner, data analyst, and client advocate—all while collaborating with talented professionals.
• If you thrive in a dynamic setting, love creating brand success stories, and are eager to make a difference for global brands in the Korean and APAC markets, this role is for you!
About the Position
• In this role, you will be responsible for brand marketing planning, brand content transcreation, communication and reporting of multiple global accounts.
• You will need to be a digital savvy brand localisation professional, often changing hats between a strategic consultant, a creative planner, a heavy data cruncher, and a problem-solving client representative.
• With a growth mindset, you will take the initiative for the projects that you own and succeed at cross-functional collaboration.
• Reporting to the Brand Marketing Director, you will take responsibility for delivering high-standard content planning, content production, communication and results to each project.
• You'll collect insights, collaborate with cross-functional teams, execute strategies, and communicate results and learnings internally and externally.
Key Responsibilities
• Content Planning & Production: Lead the planning, creation, and transcreation of digital marketing content tailored for KR & APAC markets, including: Web, social media (Instagram, Facebook, Twitter), video (YouTube, Naver TV, Kakao TV), newsletters, press releases, and ads.
• Localisation: Adapt and localise global marketing materials, campaign copies, and product descriptions (e.g., Naver Smart Store, Coupang) for local audiences.
• Channel Management: Manage and grow clients’ digital channels (SEO, Naver Blog, Instagram, Facebook, LinkedIn, Twitter, YouTube).
• Influencer Marketing: Plan & execute various influencer marketing activities from list-up, reach-out, negotiation, briefing and content review.
• Campaign Execution: Execute paid content media campaigns across various platforms, including on-site blogs, off-site blogs, and social media.
• Performance Analysis: Analyze and report campaign performance using tools like Google Data Studio and Excel, providing actionable insights and clear metrics.
• Client Communication: Build strong relationships with global clients (in English), ensuring seamless communication and excellent service delivery.
• Strategy Development: Collaborate on strategic, multi-channel content marketing plans that contribute to client growth.
• 글로벌 비즈니스 커뮤니케이션 경험 (한국어 & 영어)
• 관련 학위 또는 이에 준하는 실무 경험
Must-Haves:
• Experience in brand marketing or digital marketing or influencer marketing.
• Fluency in Korean and English.
• A bachelor’s degree or equivalent practical experience.
Preferred
• Experience in studying or working in English speaking environment.
• Ability to execute various digital tasks, manage marketing projects, and balance multiple work streams simultaneously in a fast-paced environment.
• Ability to influence and collaborate within teams and across a range of cross-functional stakeholders.
• Ability to be results-oriented and maintain a proactive attitude.
• Ability to develop and use data to inform strategies and make decisions.
• Proficiency digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads, Naver Ads, Kakao Ads, social media platforms, Google Data Studio etc.).
Through expertise in performance marketing, content marketing, and brand management, we provide market-specific insights and deliver results-driven campaigns tailored to our clients’ goals.
We are proud to foster a supportive, growth-oriented environment where every team member is empowered to excel.
Please check out our work!
• https://www.expandk.com/
• https://www.instagram.com/expand_k_marketing
주요업무
• 글로벌 클라이언트의 Korea/APAC 디지털 콘텐츠 마케팅 캠페인 전략 수립, 기획, 콘텐츠 번역, 콘텐츠 작성, 운영 및 리포팅• 브랜드 로컬라이제이션 (캠페인 카피, 광고 카피, 브랜드 용어 등 현지화)
• 웹, 소셜, PR 및 광고 콘텐츠 로컬라이제이션 및 크리에이션
• 클라이언트 및 주요 stakeholder 커뮤니케이션
업무 scope 예시
• 영문 콘텐츠 번역
• 월간 콘텐츠 플래닝 기획 및 작성
• 제품 상세 페이지 기획 및 작성
• 웹사이트 번역 및 기획
• 다양한 플랫폼을 위한 콘텐츠 기획 및 작성 (SEO, 웹사이트, 네이버 블로그, 인스타그램, 페이스북, 링크드인, 트위터, 유튜브 등)
• 구글 애널리틱스, 구글 데이터 스튜디오 및 데이터 시각화 플랫폼 활용 리포팅
• 디지털 광고 기획, 운영 및 리포팅
• 구글 애널리틱스, 구글 데이터 스튜디오 및 데이터 시각화 플랫폼 활용 리포팅
• 클라이언트 커뮤니케이션 (이메일, 슬랙 및 화상 회의 등)
Overview
• We’re seeking a Brand Marketing - Account Executive (Digital Marketing) to support our Brand Managers in delivering high-impact results for global clients.
• As part of the Brand Marketing Team, you’ll play a key role in enhancing the digital presence of global brands in the Korean and APAC markets.
• You’ll bring your expertise in digital content marketing and localisation to help our clients achieve their business goals.
• This role offers a unique opportunity to combine your expertise in brand marketing with a passion for working in a global environment. You’ll act as a strategic consultant, creative planner, data analyst, and client advocate—all while collaborating with talented professionals.
• If you thrive in a dynamic setting, love creating brand success stories, and are eager to make a difference for global brands in the Korean and APAC markets, this role is for you!
About the Position
• In this role, you will be responsible for brand marketing planning, brand content transcreation, communication and reporting of multiple global accounts.
• You will need to be a digital savvy brand localisation professional, often changing hats between a strategic consultant, a creative planner, a heavy data cruncher, and a problem-solving client representative.
• With a growth mindset, you will take the initiative for the projects that you own and succeed at cross-functional collaboration.
• Reporting to the Brand Marketing Director, you will take responsibility for delivering high-standard content planning, content production, communication and results to each project.
• You'll collect insights, collaborate with cross-functional teams, execute strategies, and communicate results and learnings internally and externally.
Key Responsibilities
• Content Planning & Production: Lead the planning, creation, and transcreation of digital marketing content tailored for KR & APAC markets, including: Web, social media (Instagram, Facebook, Twitter), video (YouTube, Naver TV, Kakao TV), newsletters, press releases, and ads.
• Localisation: Adapt and localise global marketing materials, campaign copies, and product descriptions (e.g., Naver Smart Store, Coupang) for local audiences.
• Channel Management: Manage and grow clients’ digital channels (SEO, Naver Blog, Instagram, Facebook, LinkedIn, Twitter, YouTube).
• Influencer Marketing: Plan & execute various influencer marketing activities from list-up, reach-out, negotiation, briefing and content review.
• Campaign Execution: Execute paid content media campaigns across various platforms, including on-site blogs, off-site blogs, and social media.
• Performance Analysis: Analyze and report campaign performance using tools like Google Data Studio and Excel, providing actionable insights and clear metrics.
• Client Communication: Build strong relationships with global clients (in English), ensuring seamless communication and excellent service delivery.
• Strategy Development: Collaborate on strategic, multi-channel content marketing plans that contribute to client growth.
자격요건
• 디지털 마케팅 캠페인 수행 경험 (agency side, brand side or personal project)• 글로벌 비즈니스 커뮤니케이션 경험 (한국어 & 영어)
• 관련 학위 또는 이에 준하는 실무 경험
Must-Haves:
• Experience in brand marketing or digital marketing or influencer marketing.
• Fluency in Korean and English.
• A bachelor’s degree or equivalent practical experience.
Preferred
• Experience in studying or working in English speaking environment.
• Ability to execute various digital tasks, manage marketing projects, and balance multiple work streams simultaneously in a fast-paced environment.
• Ability to influence and collaborate within teams and across a range of cross-functional stakeholders.
• Ability to be results-oriented and maintain a proactive attitude.
• Ability to develop and use data to inform strategies and make decisions.
• Proficiency digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads, Naver Ads, Kakao Ads, social media platforms, Google Data Studio etc.).
