포지션 상세
[Note] This position is for the "Brand Shiseido" under Shiseido Korea. Please note this is not a company-wide marketing role.
[How This Role Powers Our Beauty Mission]
This role serves as the voice of Brand SHISEIDO in Korea, leading all aspects of public relations and influencer communications. By building strong narratives and executing integrated strategies across media, social platforms, and key opinion leaders, this role strengthens brand equity and emotional resonance with Korean consumers.
Through impactful storytelling, strategic seeding, and trusted partnerships with media and influencers, you will enhance brand desirability and loyalty across all beauty touchpoints. This is not a support role—it’s a key driver of brand love, relevance, and earned impact.
1. Lead 360° PR & Communications Strategy
• Design and execute an integrated PR strategy covering digital, social, media relations, brand collaborations, and earned content.
• Create impactful influencer and media content in collaboration with top-tier KOLs, celebrities, and beauty editors.
• Lead execution of a full-channel plan spanning paid, owned, and earned media to ensure consistent and compelling storytelling.
• Oversee brand messaging across digital marketing, social media, and content platforms to deliver a seamless consumer experience.
• Drive influencer seeding plans in line with the brand’s local launch calendar and hero campaigns.
2. Drive Local Relevance and Consumer Resonance
• Identify local consumer insights and media trends, and share findings with regional and global teams to guide campaign adaptation.
• Champion locally relevant storytelling and product prioritization while staying aligned with global brand equity.
• Collaborate with cross-functional teams (e.g. Retail, Training, Digital) to localize and amplify brand assets and campaign messaging.
3. Manage Paid Media and PR Agency Operations
• Plan and optimize paid media investments with a clear view of ROI, sales forecast, and brand profitability (P&L ownership).
• Manage monthly PR/media budgets and ensure accurate forecasting and cost control.
• Strengthen brand visibility through media tie-ups, editorials, product placements, and digital features with Korea’s top publications.
• Lead agency operations, including press release development, influencer collaborations, and event execution.
• Manage relationships with brand spokespeople and ambassadors to maintain brand consistency and alignment.
• Monitor media sentiment, identify potential risks, and act swiftly to mitigate reputational issues or PR crises.
4. Collaborate Cross-Functionally to Amplify Impact
• Act as a connector between PR, digital, and retail teams to ensure unified execution of brand campaigns.
• Build strong working relationships with external partners (agencies, platforms) and internal stakeholders to drive execution excellence.
• Lead PR and influencer initiatives across key campaigns and seasonal moments, ensuring high visibility and consumer impact.
[How You’ll Grow with Us]
This role offers a high-impact platform to:
• Lead brand-defining campaigns and PR activations for a globally iconic beauty brand.
• Gain exposure to regional and global teams while influencing local campaign strategy.
• Collaborate across marketing, digital, and commercial teams, enhancing your 360° brand-building skills.
• Grow toward senior leadership roles in brand marketing, communications, or integrated marketing.
[What Success Looks Like at 6–12 Months]
• Key PR and influencer campaigns are executed with strong earned results (media coverage, influencer reach, sentiment).
• Brand SHISEIDO achieves increased visibility and emotional relevance in the Korean market.
• Paid media investments show measurable ROI and alignment with commercial KPIs.
• Agency partners are performing at high standards with clear KPIs and reporting structures in place.
• Local consumer insights are actively shaping global content and campaign planning.
• Brand reputation is actively managed, with risks mitigated through proactive communication.
We are looking for a PR & Communications expert who brings strategic thinking, creativity, and flawless execution:
• 6+ years of experience in PR, influencer marketing, or communications—preferably within the beauty or lifestyle industry.
• Proven ability to develop integrated communications strategies and manage end-to-end execution.
• Strong planning, budgeting, and vendor/agency management experience.
• Deep understanding of the Korean media landscape and influencer ecosystem.
• Native-level Korean and fluent English communication skills (both written and spoken).
• Agile mindset and ability to manage ambiguity, with high attention to detail and results orientation.
[How This Role Powers Our Beauty Mission]
This role serves as the voice of Brand SHISEIDO in Korea, leading all aspects of public relations and influencer communications. By building strong narratives and executing integrated strategies across media, social platforms, and key opinion leaders, this role strengthens brand equity and emotional resonance with Korean consumers.
Through impactful storytelling, strategic seeding, and trusted partnerships with media and influencers, you will enhance brand desirability and loyalty across all beauty touchpoints. This is not a support role—it’s a key driver of brand love, relevance, and earned impact.
주요업무
[What You’ll Shape and Influence]1. Lead 360° PR & Communications Strategy
• Design and execute an integrated PR strategy covering digital, social, media relations, brand collaborations, and earned content.
• Create impactful influencer and media content in collaboration with top-tier KOLs, celebrities, and beauty editors.
• Lead execution of a full-channel plan spanning paid, owned, and earned media to ensure consistent and compelling storytelling.
• Oversee brand messaging across digital marketing, social media, and content platforms to deliver a seamless consumer experience.
• Drive influencer seeding plans in line with the brand’s local launch calendar and hero campaigns.
2. Drive Local Relevance and Consumer Resonance
• Identify local consumer insights and media trends, and share findings with regional and global teams to guide campaign adaptation.
• Champion locally relevant storytelling and product prioritization while staying aligned with global brand equity.
• Collaborate with cross-functional teams (e.g. Retail, Training, Digital) to localize and amplify brand assets and campaign messaging.
3. Manage Paid Media and PR Agency Operations
• Plan and optimize paid media investments with a clear view of ROI, sales forecast, and brand profitability (P&L ownership).
• Manage monthly PR/media budgets and ensure accurate forecasting and cost control.
• Strengthen brand visibility through media tie-ups, editorials, product placements, and digital features with Korea’s top publications.
• Lead agency operations, including press release development, influencer collaborations, and event execution.
• Manage relationships with brand spokespeople and ambassadors to maintain brand consistency and alignment.
• Monitor media sentiment, identify potential risks, and act swiftly to mitigate reputational issues or PR crises.
4. Collaborate Cross-Functionally to Amplify Impact
• Act as a connector between PR, digital, and retail teams to ensure unified execution of brand campaigns.
• Build strong working relationships with external partners (agencies, platforms) and internal stakeholders to drive execution excellence.
• Lead PR and influencer initiatives across key campaigns and seasonal moments, ensuring high visibility and consumer impact.
[How You’ll Grow with Us]
This role offers a high-impact platform to:
• Lead brand-defining campaigns and PR activations for a globally iconic beauty brand.
• Gain exposure to regional and global teams while influencing local campaign strategy.
• Collaborate across marketing, digital, and commercial teams, enhancing your 360° brand-building skills.
• Grow toward senior leadership roles in brand marketing, communications, or integrated marketing.
[What Success Looks Like at 6–12 Months]
• Key PR and influencer campaigns are executed with strong earned results (media coverage, influencer reach, sentiment).
• Brand SHISEIDO achieves increased visibility and emotional relevance in the Korean market.
• Paid media investments show measurable ROI and alignment with commercial KPIs.
• Agency partners are performing at high standards with clear KPIs and reporting structures in place.
• Local consumer insights are actively shaping global content and campaign planning.
• Brand reputation is actively managed, with risks mitigated through proactive communication.
자격요건
[What You Bring to This Journey]We are looking for a PR & Communications expert who brings strategic thinking, creativity, and flawless execution:
• 6+ years of experience in PR, influencer marketing, or communications—preferably within the beauty or lifestyle industry.
• Proven ability to develop integrated communications strategies and manage end-to-end execution.
• Strong planning, budgeting, and vendor/agency management experience.
• Deep understanding of the Korean media landscape and influencer ecosystem.
• Native-level Korean and fluent English communication skills (both written and spoken).
• Agile mindset and ability to manage ambiguity, with high attention to detail and results orientation.
