포지션 상세
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
• Partner with cross-functional teams to create and present culturally insightful, brand centric messaging across multiple customer touch points
• Drive the development and execution of locally relevant strategic initiatives across product, e-commerce, social, and data science
• Develop annual and quarterly marketing plans for the Korean market by consolidating market analysis, competitive insights and strategic priorities to identify opportunities and gain alignment with overall strategy and objectives
• Maintain on going knowledge and an informed point of view regarding the cultural nuances and contexts that might affect Apple products' adoption in the Korean market
• Share Korea Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work
• A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines
• Experience synthesizing and translating complex information into easily understandable and compelling narratives for a diverse range of stakeholders
• Proven track record building relationships, collaboration and influence with key stakeholders among different functions
• Business Level fluency in English/Korean for verbal/written communication
주요업무
• Collaborate with cross-functional teams (PM, PR, Sales, Channel, Interactive, Brand, WW Strategy Team) and draw on different sources of data & knowledge to build tangible insights & briefs to address business challenges or opportunities• Partner with cross-functional teams to create and present culturally insightful, brand centric messaging across multiple customer touch points
• Drive the development and execution of locally relevant strategic initiatives across product, e-commerce, social, and data science
• Develop annual and quarterly marketing plans for the Korean market by consolidating market analysis, competitive insights and strategic priorities to identify opportunities and gain alignment with overall strategy and objectives
• Maintain on going knowledge and an informed point of view regarding the cultural nuances and contexts that might affect Apple products' adoption in the Korean market
• Share Korea Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work
자격요건
• 12+ years experience of strategic delivery in a marketing capacity, whether in creative development, brand building, or business consulting• A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines
• Experience synthesizing and translating complex information into easily understandable and compelling narratives for a diverse range of stakeholders
• Proven track record building relationships, collaboration and influence with key stakeholders among different functions
• Business Level fluency in English/Korean for verbal/written communication
