포지션 상세
This role sits within the Nike Digital Business team in Korea, a group focused on driving growth through consumer-led digital experiences across Nike App and Nike.com. The team translates consumer and marketplace insights into commercial strategies that maximize digital performance. Nike is looking for a senior digital commerce professional with strong commercial acumen and advanced analytical capability to help shape and execute the Nike App's business strategy in Korea.
• Drive a continuous "Read & React" rhythm, translating real-time performance data into clear actions that remove consumer friction and accelerate business opportunities
• Maximize the Nike App's revenue contribution during key commercial moments (e.g., Black Friday, Member Days, seasonal peaks) by connecting objectives, execution plans, and real-time optimization
• Lead pre-season app planning, defining priorities for app-exclusive products and seasonal stories while balancing brand and commercial goals
• Partner with Global Technology teams to represent local business needs, supporting capability testing and smooth adoption of new app features
• Collaborate closely with Marketing teams to shape targeted communications strategies, including push messaging, to drive qualified traffic and demand
• Work cross-functionally with Planning, Operations, Geo partners, and vendors to ensure flawless execution across the end-to-end digital funnel
• Bachelor's degree or equivalent practical experience
• Advanced expertise in KPI forecasting including Traffic, Demand, CVR (Conversion Rate), AOV (Average Order Value) using bottom-up methodologies
• Strong analytical skills with the ability to turn data into financial impact and gap-closing actions
• Professional fluency in both Korean and English, with experience presenting to senior stakeholders
주요업무
• Own end-to-end KPI planning and bottom-up forecasting for Nike App and Nike.com, building annual, quarterly, monthly, weekly, and daily forecasts grounded in marketplace signals and historical performance• Drive a continuous "Read & React" rhythm, translating real-time performance data into clear actions that remove consumer friction and accelerate business opportunities
• Maximize the Nike App's revenue contribution during key commercial moments (e.g., Black Friday, Member Days, seasonal peaks) by connecting objectives, execution plans, and real-time optimization
• Lead pre-season app planning, defining priorities for app-exclusive products and seasonal stories while balancing brand and commercial goals
• Partner with Global Technology teams to represent local business needs, supporting capability testing and smooth adoption of new app features
• Collaborate closely with Marketing teams to shape targeted communications strategies, including push messaging, to drive qualified traffic and demand
• Work cross-functionally with Planning, Operations, Geo partners, and vendors to ensure flawless execution across the end-to-end digital funnel
자격요건
• 5–7 years of experience in e-commerce, digital platforms, app business, or retail planning• Bachelor's degree or equivalent practical experience
• Advanced expertise in KPI forecasting including Traffic, Demand, CVR (Conversion Rate), AOV (Average Order Value) using bottom-up methodologies
• Strong analytical skills with the ability to turn data into financial impact and gap-closing actions
• Professional fluency in both Korean and English, with experience presenting to senior stakeholders
