포지션 상세
Tesla is looking for a Demand Generation Manager to lead Marketing related responsibilities including Retail Activities, Content creation, On/Offline Events for Tesla in Korea. Our ideal candidate is a self-starter with an exceptional ability to connect with the business and the customers. As a Demand Generation Manager at Tesla, you'll face new challenges every day in a fast-paced, energetic, and innovative environment.
• Lead content creation and project management for website, collateral, and customer communication (emails, letters, mailers, newsletters)
• Manage and implement a comprehensive event calendar including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches)
• Set-up and lead digital campaigns and partnerships on a regional level
• Manage the planning and execution of regional activities including store openings, test drives, lead generation events and Supercharger launches
• Stay informed of news and local marketing activities including store, Supercharger and Service Centre openings, partnerships and financing deals
• Guide stores in the development of in-store programs and campaigns to engage existing leads and create new leads
• Effectively deliver results of marketing objectives within designated and agreed budgets
• Support the field sales organization on other marketing initiatives
• Work with communications and contents team on consistent and effective messaging of external documents and promotional materials
• Evaluate, track and report the success of programs and campaigns
• Ensure compliance with global brand strategy and corporate identity for Tesla
• Demonstrate strong leadership and motivate/coach the team to improve their productivity
• At least 5 years' experience leading a team; comfortable managing and coaching others
• Bachelor's degree or equivalent
• Excellent written and verbal communication in English & Korean
• Understanding of local country needs
• Experience in managing large-scale events or trade show participation
• Driver's license
• Up to 50% travel required
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Flexibility and adaptability to thrive in a start-up culture
• Highly organized with the ability to manage multiple projects while meeting deadlines
• Positive 'can do' attitude, passionate and able to show commitment and inspire others
주요업무
• Manage the local Demand Generation teams across South Korea and work closely with the Country Director and General Sales Manager to develop targeted marketing strategies and plans• Lead content creation and project management for website, collateral, and customer communication (emails, letters, mailers, newsletters)
• Manage and implement a comprehensive event calendar including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches)
• Set-up and lead digital campaigns and partnerships on a regional level
• Manage the planning and execution of regional activities including store openings, test drives, lead generation events and Supercharger launches
• Stay informed of news and local marketing activities including store, Supercharger and Service Centre openings, partnerships and financing deals
• Guide stores in the development of in-store programs and campaigns to engage existing leads and create new leads
• Effectively deliver results of marketing objectives within designated and agreed budgets
• Support the field sales organization on other marketing initiatives
• Work with communications and contents team on consistent and effective messaging of external documents and promotional materials
• Evaluate, track and report the success of programs and campaigns
• Ensure compliance with global brand strategy and corporate identity for Tesla
• Demonstrate strong leadership and motivate/coach the team to improve their productivity
자격요건
• At least 5 years' marketing experience in online marketing, events, integrated marketing and retail marketing• At least 5 years' experience leading a team; comfortable managing and coaching others
• Bachelor's degree or equivalent
• Excellent written and verbal communication in English & Korean
• Understanding of local country needs
• Experience in managing large-scale events or trade show participation
• Driver's license
• Up to 50% travel required
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Flexibility and adaptability to thrive in a start-up culture
• Highly organized with the ability to manage multiple projects while meeting deadlines
• Positive 'can do' attitude, passionate and able to show commitment and inspire others
