포지션 상세
Mission:
The CEM Manager will lead the development and execution of data-driven consumer engagement strategies to strengthen brand loyalty and drive business growth across digital and retail channels.
This role goes beyond traditional CRM, focusing on omnichannel consumer journey orchestration, personalization, and lifecycle management, ensuring seamless and consistent engagement across all touchpoints.
As a key driver of consumer-centric transformation, the CEM Manager will leverage data, insights, and technology to enhance customer experience and maximize lifetime value.
• Develop and execute end-to-end consumer engagement strategies across online and offline
touchpoints
• Design and optimize consumer journeys (acquisition, conversion, retention, reactivation)
• Ensure seamless and consistent experience across e-commerce, retail, CRM, and digital platforms
• Drive omnichannel initiatives connecting store, digital, and clienteling activities.
CRM & Lifecycle Management
• Define and execute CRM strategies including segmentation, targeting, and lifecycle management
• Develop and manage personalized communication across email, SMS, and other channels
• Drive retention and loyalty initiatives to increase repeat purchase and customer lifetime value
• Collaborate with Retail teams to enhance clienteling and VIP engagement strategies
Consumer Insights & Performance Optimization
• Analyze consumer data to derive actionable insights on engagement, behavior, and conversion
• Monitor and optimize key KPIs such as acquisition, retention, and customer lifetime value
• Identify opportunities to enhance consumer journeys through data-driven insights
• Support testing and optimization initiatives (e.g. A/B testing) to improve engagement
• Partner with Digital and E-commerce teams to improve data usage and campaign effectiveness
Digital Ecosystem & Personalization
• Manage and optimize CRM and marketing automation tools
• Drive personalization strategies using data, segmentation, and behavioral triggers
• Collaborate with E-commerce and Digital teams to enhance onsite/offsite customer experience
• Support integration of new technologies to enable advanced targeting and automation
Cross-functional Collaboration
• Partner closely with Marketing, PR, Retail, and E-commerce teams to ensure aligned consumer
messaging
• Support 360° campaign execution by embedding CRM and engagement strategies
• Act as a bridge between global, regional, and local teams for CRM and consumer engagement
initiatives
• Prepare regular reports and insights for internal stakeholders
• 8+ years of experience in CRM, CEM, or Digital Marketing, preferably in beauty, luxury,
or retail industry
• Strong understanding of data-driven marketing, customer lifecycle management,
and omnichannel strategy
• Hands-on experience with CRM tools and marketing automation platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent collaboration and stakeholder management skills
• Fluent in Korean and proficient in English (verbal and written)
The CEM Manager will lead the development and execution of data-driven consumer engagement strategies to strengthen brand loyalty and drive business growth across digital and retail channels.
This role goes beyond traditional CRM, focusing on omnichannel consumer journey orchestration, personalization, and lifecycle management, ensuring seamless and consistent engagement across all touchpoints.
As a key driver of consumer-centric transformation, the CEM Manager will leverage data, insights, and technology to enhance customer experience and maximize lifetime value.
주요업무
Consumer Engagement Strategy & Omnichannel Planning• Develop and execute end-to-end consumer engagement strategies across online and offline
touchpoints
• Design and optimize consumer journeys (acquisition, conversion, retention, reactivation)
• Ensure seamless and consistent experience across e-commerce, retail, CRM, and digital platforms
• Drive omnichannel initiatives connecting store, digital, and clienteling activities.
CRM & Lifecycle Management
• Define and execute CRM strategies including segmentation, targeting, and lifecycle management
• Develop and manage personalized communication across email, SMS, and other channels
• Drive retention and loyalty initiatives to increase repeat purchase and customer lifetime value
• Collaborate with Retail teams to enhance clienteling and VIP engagement strategies
Consumer Insights & Performance Optimization
• Analyze consumer data to derive actionable insights on engagement, behavior, and conversion
• Monitor and optimize key KPIs such as acquisition, retention, and customer lifetime value
• Identify opportunities to enhance consumer journeys through data-driven insights
• Support testing and optimization initiatives (e.g. A/B testing) to improve engagement
• Partner with Digital and E-commerce teams to improve data usage and campaign effectiveness
Digital Ecosystem & Personalization
• Manage and optimize CRM and marketing automation tools
• Drive personalization strategies using data, segmentation, and behavioral triggers
• Collaborate with E-commerce and Digital teams to enhance onsite/offsite customer experience
• Support integration of new technologies to enable advanced targeting and automation
Cross-functional Collaboration
• Partner closely with Marketing, PR, Retail, and E-commerce teams to ensure aligned consumer
messaging
• Support 360° campaign execution by embedding CRM and engagement strategies
• Act as a bridge between global, regional, and local teams for CRM and consumer engagement
initiatives
• Prepare regular reports and insights for internal stakeholders
자격요건
• Bachelor’s degree in Marketing, Business, or related field• 8+ years of experience in CRM, CEM, or Digital Marketing, preferably in beauty, luxury,
or retail industry
• Strong understanding of data-driven marketing, customer lifecycle management,
and omnichannel strategy
• Hands-on experience with CRM tools and marketing automation platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent collaboration and stakeholder management skills
• Fluent in Korean and proficient in English (verbal and written)
