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포지션 상세
로레알 코리아는 전 세계 150개 이상의 시장에서 활동하는 세계 1위 뷰티 기업입니다. 이번 포지션은 럭스(Luxe) 디비전 CMO 팀 소속으로, 옴니채널 소비자 KPI 관리 및 리테일 성과 분석을 통해 마케팅 전략 수립에 기여하는 Performance Manager를 모집합니다.
• Conduct performance & ROI analyses of online and offline consumer activities to inform and influence the strategies of relevant functions
• Consolidate & deliver Performance & Consumer KPIs for omni-channel reports and insights for all related functions at CMO, CGO, and BUs
• Track key retail performance KPIs, including AUS and IPT (Average spending size), Customer service scores, and other door-level metrics, to inform sales strategies
• Review the compiled regular sales reports from both offline and online channels; monitor traffic, customer service rate and satisfaction rates to analyze efficiency of retail and marketing investments
• Analyze Beauty Advisor (BA) performance & productivity data to identify top priorities for offline service, sales performance, and BA coaching & engaging needs, then share insights with the Retail Education team
• Assist CMO team projects related to consumer journey & touchpoints, digital performance, marketing efficiency, and retail service & productivity
• Collaborate with CRM, Online Shopper Excellence, and Omni-service teams to define, monitor, and analyze omnichannel KPIs based on data-driven insights
• 4~8 years of experience (Senior specialist or manager level)
• Experience in trade marketing, business intelligence, retail sales planning & strategy or a related role
• Fluent in both Korean and English (Speaking & Written)
• Strong analytical and problem-solving skills with an eye for details
• Comprehensive understanding of omnichannel (offline & e-commerce) dynamics in the Korean market
• Excellent communication skills and must be a team player
• Proficient in Excel & PowerPoint
주요업무
• Track activation performance and manage KPI frame on CRM, Media, Marketing ROI, and Retail activations• Conduct performance & ROI analyses of online and offline consumer activities to inform and influence the strategies of relevant functions
• Consolidate & deliver Performance & Consumer KPIs for omni-channel reports and insights for all related functions at CMO, CGO, and BUs
• Track key retail performance KPIs, including AUS and IPT (Average spending size), Customer service scores, and other door-level metrics, to inform sales strategies
• Review the compiled regular sales reports from both offline and online channels; monitor traffic, customer service rate and satisfaction rates to analyze efficiency of retail and marketing investments
• Analyze Beauty Advisor (BA) performance & productivity data to identify top priorities for offline service, sales performance, and BA coaching & engaging needs, then share insights with the Retail Education team
• Assist CMO team projects related to consumer journey & touchpoints, digital performance, marketing efficiency, and retail service & productivity
• Collaborate with CRM, Online Shopper Excellence, and Omni-service teams to define, monitor, and analyze omnichannel KPIs based on data-driven insights
자격요건
• University graduate• 4~8 years of experience (Senior specialist or manager level)
• Experience in trade marketing, business intelligence, retail sales planning & strategy or a related role
• Fluent in both Korean and English (Speaking & Written)
• Strong analytical and problem-solving skills with an eye for details
• Comprehensive understanding of omnichannel (offline & e-commerce) dynamics in the Korean market
• Excellent communication skills and must be a team player
• Proficient in Excel & PowerPoint
