포지션 상세
Join us at L'Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, Aesop, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
• Lead high-impact advocacy and influencer marketing strategies to drive brand desire among the MZ generation.
• Oversee owned social media channels to ensure consistent brand voice and community engagement.
• Manage earned/digital media relations, editorial pitches, and awareness-driven media to maximize brand exposure.
• Plan and execute PR events to create immersive brand experiences and secure premium media coverage.
• Mentor and manage a team of two to ensure agile and high-performing execution.
• Manage annual and campaign budgets, ensuring efficient allocation and optimal ROI.
• 7+ years of experience
• Experience of Communications in cosmetic/FMCG industry
• Professional working proficiency in English
• Computer skill proficiency (MS PPT, Excel, Word)
• Strategic & Analytical Mindset: A data-driven thinker capable of analyzing market trends and campaign performance to derive actionable insights and high-impact strategies.
• Proactive & Passionate: A goal-oriented leader with a 'can-do' attitude and a relentless mission for 'new customer conquest.'
• Trend Savvy: 'Savvy' level interest in MZ trends and digital landscapes; able to quickly reflect trends into communication plans.
• Collaborative Leader: A strategic bridge-builder adept at navigating cross-functional teams and building strong partnerships with marketing and internal stakeholders.
주요업무
• Develop and execute integrated 360° communication plans and campaign calendars for major product launches and brand projects.• Lead high-impact advocacy and influencer marketing strategies to drive brand desire among the MZ generation.
• Oversee owned social media channels to ensure consistent brand voice and community engagement.
• Manage earned/digital media relations, editorial pitches, and awareness-driven media to maximize brand exposure.
• Plan and execute PR events to create immersive brand experiences and secure premium media coverage.
• Mentor and manage a team of two to ensure agile and high-performing execution.
• Manage annual and campaign budgets, ensuring efficient allocation and optimal ROI.
자격요건
• University Graduate• 7+ years of experience
• Experience of Communications in cosmetic/FMCG industry
• Professional working proficiency in English
• Computer skill proficiency (MS PPT, Excel, Word)
• Strategic & Analytical Mindset: A data-driven thinker capable of analyzing market trends and campaign performance to derive actionable insights and high-impact strategies.
• Proactive & Passionate: A goal-oriented leader with a 'can-do' attitude and a relentless mission for 'new customer conquest.'
• Trend Savvy: 'Savvy' level interest in MZ trends and digital landscapes; able to quickly reflect trends into communication plans.
• Collaborative Leader: A strategic bridge-builder adept at navigating cross-functional teams and building strong partnerships with marketing and internal stakeholders.
