포지션 상세
YouTube's mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we hear, share and build community through our stories. The YouTube Brand and Social Marketing brings this mission to life. You will build brand love, keep YouTube at the center of culture and partner with teams on social and influencer marketing that have the user at its center.
• Engage and lead social media and influencer agencies to build effective social media and influence marketing programs and campaigns for YouTube, across multiple channels and owned, paid and earned.
• Track and quantify social impact on YouTube business goals.
• Work closely with global/regional/local social/PR/policy teams as part of a Global Rapid Response Team on round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation and management of user sentiment across social platforms.
• Work closely with media teams on paid media amplification and insights and analytics teams on social brand health and owned, earned and paid reporting for campaigns and initiatives.
• 4 years of experience in Social or Influencer marketing, including experience with data-informed marketing campaigns and always-on programs.
• Experience with social media and influencer marketing campaigns in Korea including owned and paid social media.
• Experience working cross-functionally with various stakeholders and teams.
• Ability to communicate in English and Korean fluently to collaborate with colleagues and complete tasks and projects.
주요업무
• Partner with various marketing and cross-functional teams to help develop programs that deliver intended business results.• Engage and lead social media and influencer agencies to build effective social media and influence marketing programs and campaigns for YouTube, across multiple channels and owned, paid and earned.
• Track and quantify social impact on YouTube business goals.
• Work closely with global/regional/local social/PR/policy teams as part of a Global Rapid Response Team on round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation and management of user sentiment across social platforms.
• Work closely with media teams on paid media amplification and insights and analytics teams on social brand health and owned, earned and paid reporting for campaigns and initiatives.
자격요건
• Bachelor's degree or equivalent practical experience.• 4 years of experience in Social or Influencer marketing, including experience with data-informed marketing campaigns and always-on programs.
• Experience with social media and influencer marketing campaigns in Korea including owned and paid social media.
• Experience working cross-functionally with various stakeholders and teams.
• Ability to communicate in English and Korean fluently to collaborate with colleagues and complete tasks and projects.
