포지션 상세
As the Media Lead, you will be the go-to Media professional for Google Marketing in Korea. You will provide media expertise to shape the future of a variety of key Google products. You will closely partner with Product Marketing Managers and Media agencies to build campaign strategies, tactical media plans, measurement and optimization recommendations. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
• Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
• Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
• Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
• Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
• 6 years of experience managing brand and performance media campaigns at the agency or client side.
• Ability to communicate in English and Korean fluently to communicate in this customer-facing business role.
주요업무
• Serve as the principal media authority for Google Korea, providing oversight to Media agencies, Partners and Marketing Managers.• Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
• Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
• Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
• Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
자격요건
• Bachelor's degree or equivalent practical experience.• 6 years of experience managing brand and performance media campaigns at the agency or client side.
• Ability to communicate in English and Korean fluently to communicate in this customer-facing business role.
