포지션 상세
Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. The Brand Business Lead will spearhead the successful launch and long-term strategic growth of new PPD innovative brand in the local market. This role requires a hybrid leader who can excel as a traditional Product Manager (PM), act as a Communication Manager to drive explosive digital virality, and serve as a Business Lead by designing comprehensive business plans in close collaboration with the ECOM & Retail Business Team.
• Ideate and produce trend-driven, high-impact content for social media platforms (Instagram, TikTok, etc.) to spark organic virality and build a loyal brand community
• Partner with influencers, celebrities, and MCNs to amplify brand messaging and recruit new consumers
• Monitor and analyze digital campaign performance (KPIs) to optimize marketing spending and maximize ROI
• Design and implement the yearly marketing animation plan and product launch calendar, aligning new hair brand's global identity with local market needs
• Manage the end-to-end product lifecycle, including pricing strategy, promotional planning, visual merchandising, and localized messaging
• Conduct deep-dive analysis into the local hair care market and competitor landscape to maintain a differentiated positioning
• Serve as the primary liaison with the Global Brand Team to ensure brand consistency while advocating local market requirements
• Act as the Business Lead by partnering with the Sales team to architect holistic business plans across all distribution channels
• Collaborate with Sales to identify channel-specific growth drivers and provide the necessary brand tools and assets for effective channel communication
• Analyze sell-in/sell-out data and consumer insights to suggest actionable strategies for both Marketing and Sales teams
• Own the brand P&L and manage marketing budgets efficiently to ensure profitable growth and brand sustainability
• 5+ years of Marketing & Communication Experience
• Proven track record of creating digital 'buzz' and managing successful social-first communication campaigns
• Strong business acumen with ability to understand the full business value chain and collaborate with Sales
• Strong problem-solving skills with the ability to translate complex data (GA, sales figures, social metrics) into proactive business solutions
• Excellent interpersonal skills to lead cross-functional teams and communicate with diverse stakeholders
• Fluent in English and Korean
주요업무
• Develop and execute an integrated communication strategy to establish a powerful digital presence of new hair brand• Ideate and produce trend-driven, high-impact content for social media platforms (Instagram, TikTok, etc.) to spark organic virality and build a loyal brand community
• Partner with influencers, celebrities, and MCNs to amplify brand messaging and recruit new consumers
• Monitor and analyze digital campaign performance (KPIs) to optimize marketing spending and maximize ROI
• Design and implement the yearly marketing animation plan and product launch calendar, aligning new hair brand's global identity with local market needs
• Manage the end-to-end product lifecycle, including pricing strategy, promotional planning, visual merchandising, and localized messaging
• Conduct deep-dive analysis into the local hair care market and competitor landscape to maintain a differentiated positioning
• Serve as the primary liaison with the Global Brand Team to ensure brand consistency while advocating local market requirements
• Act as the Business Lead by partnering with the Sales team to architect holistic business plans across all distribution channels
• Collaborate with Sales to identify channel-specific growth drivers and provide the necessary brand tools and assets for effective channel communication
• Analyze sell-in/sell-out data and consumer insights to suggest actionable strategies for both Marketing and Sales teams
• Own the brand P&L and manage marketing budgets efficiently to ensure profitable growth and brand sustainability
자격요건
• University graduate• 5+ years of Marketing & Communication Experience
• Proven track record of creating digital 'buzz' and managing successful social-first communication campaigns
• Strong business acumen with ability to understand the full business value chain and collaborate with Sales
• Strong problem-solving skills with the ability to translate complex data (GA, sales figures, social metrics) into proactive business solutions
• Excellent interpersonal skills to lead cross-functional teams and communicate with diverse stakeholders
• Fluent in English and Korean
