포지션 상세
Join us at L'Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
• Oversee Celeb management strategy to ensure consistent brand hotness and identity.
• Lead high-impact advocacy and influencer marketing strategies to drive brand couture desire.
• Plan and execute PR events to create immersive brand experiences and secure premium media coverage.
• Manage digital media relations and awareness-driven media to maximize brand exposure.
• Manage media investment regarding the brand's annual marketing budget, A&I, and ecommerce.
• Strategic planning of media mix for brand and product campaigns utilizing all possible media touchpoints.
• Mentor and manage a team of three to ensure agile and high-performing execution.
• Manage annual and campaign budgets, ensuring efficient allocation and optimal ROI.
• 10+ years of experience.
• Experience of Communication in cosmetic/FMCG industry.
• Professional working proficiency in English.
• Computer skill proficiency (MS PPT, Excel, Word).
주요업무
• Develop and execute integrated 360° communication + media plans and campaign calendars for major product launches and brand projects.• Oversee Celeb management strategy to ensure consistent brand hotness and identity.
• Lead high-impact advocacy and influencer marketing strategies to drive brand couture desire.
• Plan and execute PR events to create immersive brand experiences and secure premium media coverage.
• Manage digital media relations and awareness-driven media to maximize brand exposure.
• Manage media investment regarding the brand's annual marketing budget, A&I, and ecommerce.
• Strategic planning of media mix for brand and product campaigns utilizing all possible media touchpoints.
• Mentor and manage a team of three to ensure agile and high-performing execution.
• Manage annual and campaign budgets, ensuring efficient allocation and optimal ROI.
자격요건
• University graduate.• 10+ years of experience.
• Experience of Communication in cosmetic/FMCG industry.
• Professional working proficiency in English.
• Computer skill proficiency (MS PPT, Excel, Word).
