![스킨이데아-[글로벌 스킨케어 브랜드/메디필]North America Marketing(3년이상](https://image.wanted.co.kr/optimize?src=https%3A%2F%2Fstatic.wanted.co.kr%2Fimages%2Fcompany%2F10393%2Fzbmyp076kjakvixf__1080_790.jpg&w=700&q=100)
![스킨이데아-[글로벌 스킨케어 브랜드/메디필]North America Marketing(3년이상](https://image.wanted.co.kr/optimize?src=https%3A%2F%2Fstatic.wanted.co.kr%2Fimages%2Fcompany%2F10393%2Flwexxeaevavxzkjt__1080_790.jpg&w=700&q=100)
포지션 상세
Global Marketing Team is responsible for shaping MEDIPEEL's long-term growth roadmap and developing integrated marketing communication (IMC) strategies across both online and offline channels.
Through in-depth market and consumer analysis, we establish brand positioning and product strategies while delivering compelling stories that clearly communicate why customers should choose our brand.
In this role, you will lead influencer marketing and TikTok Shop growth initiatives for the North American market, driving both brand awareness and revenue growth. Working closely with creators, agency partners, and cross-functional teams, you will play a key role in expanding MEDIPEEL's presence and performance in the region.
-Conduct market research and consumer trend analysis for the North American market
-Identify, recruit, and build long-term partnerships with influencers and content creators
-Plan, develop, and manage UGC and short-form content initiatives
-Analyze influencer campaign performance and generate actionable insights
-Manage communication with external agencies, creators, and business partners
-Develop and execute marketing initiatives to increase brand awareness and engagement in North America
2) TikTok Shop & Amazon Integrated Marketing
-Monitor and optimize key TikTok Shop KPIs, including sales, conversion rate, and ROAS
-Build and manage Creator and Affiliate-driven sales programs
-Develop and execute TikTok Shop growth strategies
-Plan and execute integrated marketing campaigns aligned with Amazon seasonal promotions and key retail events
-Drive traffic and conversion between TikTok Shop and Amazon channels
Key Objectives
-Expand brand awareness and customer reach in the North American market
-Build and scale a high-performing influencer and creator network
-Accelerate TikTok Shop growth and optimize sales performance
-Improve Amazon channel performance and conversion rates
-Establish a data-driven marketing operation and performance measurement framework
-Proven experience managing influencer marketing campaigns and partnerships
-Experience in, or strong understanding of, marketing for the North American market
-Strong English communication skills, with the ability to effectively collaborate with overseas influencers, agencies, and business partners via email, messaging platforms, and virtual meetings
-Experience analyzing marketing performance data and driving measurable improvements
-Eligible for international business travel
Through in-depth market and consumer analysis, we establish brand positioning and product strategies while delivering compelling stories that clearly communicate why customers should choose our brand.
In this role, you will lead influencer marketing and TikTok Shop growth initiatives for the North American market, driving both brand awareness and revenue growth. Working closely with creators, agency partners, and cross-functional teams, you will play a key role in expanding MEDIPEEL's presence and performance in the region.
주요업무
1) North America Influencer Marketing & Content Operations-Conduct market research and consumer trend analysis for the North American market
-Identify, recruit, and build long-term partnerships with influencers and content creators
-Plan, develop, and manage UGC and short-form content initiatives
-Analyze influencer campaign performance and generate actionable insights
-Manage communication with external agencies, creators, and business partners
-Develop and execute marketing initiatives to increase brand awareness and engagement in North America
2) TikTok Shop & Amazon Integrated Marketing
-Monitor and optimize key TikTok Shop KPIs, including sales, conversion rate, and ROAS
-Build and manage Creator and Affiliate-driven sales programs
-Develop and execute TikTok Shop growth strategies
-Plan and execute integrated marketing campaigns aligned with Amazon seasonal promotions and key retail events
-Drive traffic and conversion between TikTok Shop and Amazon channels
Key Objectives
-Expand brand awareness and customer reach in the North American market
-Build and scale a high-performing influencer and creator network
-Accelerate TikTok Shop growth and optimize sales performance
-Improve Amazon channel performance and conversion rates
-Establish a data-driven marketing operation and performance measurement framework
자격요건
-3–7 years of experience in marketing-Proven experience managing influencer marketing campaigns and partnerships
-Experience in, or strong understanding of, marketing for the North American market
-Strong English communication skills, with the ability to effectively collaborate with overseas influencers, agencies, and business partners via email, messaging platforms, and virtual meetings
-Experience analyzing marketing performance data and driving measurable improvements
-Eligible for international business travel
