포지션 상세
As a Campaign & Contents Specialist for the Dr.G DMI team, you will play a pivotal role in shaping the brand's global campaign strategy and content development. You will help bring Dr.G's philosophy to life for consumers worldwide, driving brand growth through impactful and consumer-centric storytelling.
• Lead the development of compelling content across formats including video, imagery, and copy, tailored for digital platforms and aligned with the Dr.G brand identity
• Monitor the global skincare market, consumer trends, and content performance to generate actionable insights and strengthen campaign effectiveness
• Partner closely with local marketing teams and external agencies to support smooth campaign rollout and strong market execution
• Leverage platform know-how to strengthen campaign development and execution, with a particular focus on creating campaigns for TTK
• Strong strategic thinking and a solid understanding of the fast-evolving digital and content landscape
• Proven ability to collaborate effectively with global stakeholders and external partners
• Practical platform know-how, with experience or strong familiarity in campaign creation for TTK
주요업무
• Develop innovative Integrated Marketing Campaigns (IMC) for global markets, and create clear guidelines and asset toolkits to ensure excellence in execution• Lead the development of compelling content across formats including video, imagery, and copy, tailored for digital platforms and aligned with the Dr.G brand identity
• Monitor the global skincare market, consumer trends, and content performance to generate actionable insights and strengthen campaign effectiveness
• Partner closely with local marketing teams and external agencies to support smooth campaign rollout and strong market execution
• Leverage platform know-how to strengthen campaign development and execution, with a particular focus on creating campaigns for TTK
자격요건
• Minimum 3 years of experience in campaign and content development, preferably within the skincare or beauty industry• Strong strategic thinking and a solid understanding of the fast-evolving digital and content landscape
• Proven ability to collaborate effectively with global stakeholders and external partners
• Practical platform know-how, with experience or strong familiarity in campaign creation for TTK
