포지션 상세
Come join us at L'Oréal - the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet.
• Manage P&L with guidance of N+1 for the assigned category and marketing PLV, optimize budget to achieve targets
• Conduct in-depth market research, competitive analysis and consumer insights gathering to identify growth opportunities and inform product strategy
• Plan, manage and integrate campaigns with related teams including budget, concept, message, key strategy and leverage action plan to roll out throughout consumer touchpoints
• Develop and build 360 marketing mix plan for product launches or pillar-product repush campaigns, working closely with communication, digital, eCom, retail, MD, CRM and SCM departments
• Manage all aspects of local development regarding campaign
• Analyze regular campaign results on key pillar products and share with related teams
• Analyze and report on makeup/skincare/fragrance market trends and competitor activity
• Manage forecast for new/existing products and inventory management of saleable products, testers and samples
• Manage healthy KPI through accurate forecasting of new and existing products and follow up on shipment & stock management
• Ensure product sales forecast accuracy and analyze data on product segment/category to make recommendations on brand strategy
• Work effectively with other departments (Supply chain, retail, communications, and merchandising) to achieve marketing objectives
• Manage sample and tester budget
• Understand channel dynamics (Dept. store, e-Retail, eD2C owned mall, NAVER shopping, and KAKAO gift shop)
• Strong understanding of couture/luxury market dynamics
• Ability to manage P&L and optimize marketing budgets
• Experience in 360 marketing campaign planning and execution
• Strong analytical skills for market trend, competitor, and sales analysis
• Experience in product forecast and inventory management
• Ability to work cross-functionally with multiple departments
• Understanding of Korean channel dynamics including department stores, e-Retail, eD2C, NAVER shopping, and KAKAO gift shop
• Proficiency in English (English resume required)
주요업무
• Develop and implement the overall product strategy for the assigned category, with deep understanding in couture competition across skincare, makeup, and fragrance• Manage P&L with guidance of N+1 for the assigned category and marketing PLV, optimize budget to achieve targets
• Conduct in-depth market research, competitive analysis and consumer insights gathering to identify growth opportunities and inform product strategy
• Plan, manage and integrate campaigns with related teams including budget, concept, message, key strategy and leverage action plan to roll out throughout consumer touchpoints
• Develop and build 360 marketing mix plan for product launches or pillar-product repush campaigns, working closely with communication, digital, eCom, retail, MD, CRM and SCM departments
• Manage all aspects of local development regarding campaign
• Analyze regular campaign results on key pillar products and share with related teams
• Analyze and report on makeup/skincare/fragrance market trends and competitor activity
• Manage forecast for new/existing products and inventory management of saleable products, testers and samples
• Manage healthy KPI through accurate forecasting of new and existing products and follow up on shipment & stock management
• Ensure product sales forecast accuracy and analyze data on product segment/category to make recommendations on brand strategy
• Work effectively with other departments (Supply chain, retail, communications, and merchandising) to achieve marketing objectives
• Manage sample and tester budget
• Understand channel dynamics (Dept. store, e-Retail, eD2C owned mall, NAVER shopping, and KAKAO gift shop)
자격요건
• Experience in product management or brand marketing, preferably in beauty/luxury sector• Strong understanding of couture/luxury market dynamics
• Ability to manage P&L and optimize marketing budgets
• Experience in 360 marketing campaign planning and execution
• Strong analytical skills for market trend, competitor, and sales analysis
• Experience in product forecast and inventory management
• Ability to work cross-functionally with multiple departments
• Understanding of Korean channel dynamics including department stores, e-Retail, eD2C, NAVER shopping, and KAKAO gift shop
• Proficiency in English (English resume required)
