포지션 상세
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. We are looking to grow our Consumer Products team to help amplify member joy and strengthen brand affinity around the Netflix brand and our beloved titles. This role is responsible for creating and executing Netflix's consumer products retail strategy for Korea across multiple categories by seamlessly managing retailer relationships in key markets while staying highly aligned with the regional commercial and marketing teams.
• Seasonal Moment Maximization: Ensuring Netflix never misses key seasonal momentum by maximizing retail partnerships around major tentpole events and campaigns.
• DTR & E-commerce Partnership Management: Identify, secure, and manage high-impact Direct-To-Retail (DTR) and strategic e-commerce partnerships to accelerate business growth and ensure a premium Netflix presence across key retail and digital channels.
• Retail Marketing & Activations: Lead integrated retail marketing campaigns with strategic retail and e-commerce partners to maximize franchise visibility, drive fan engagement, and deliver best-in-class in-store, digital, and omnichannel activations.
• Channel Optimization: Develop a comprehensive Channel Management Strategy, partnering with country lead to identify and invest in high-growth retail channels.
• Global-to-Local Execution: Lead the local execution of global partnerships, collaborating closely with CP Marketing to deliver best-in-class execution, localized activations, and marketing support.
• Business Intelligence & Analysis: Drive business growth through rigorous category analysis, identifying key revenue drivers and scaling opportunities throughout the fiscal year.
• Cross-Functional Leadership: Drive holistic alignment from inception to completion by leading internal squads across Commercial, Marketing, and Legal teams.
• Innovation & Trends: Apply deep retail account expertise and consumer insights to develop 'break-frame' retail solutions that are both innovative and operationally executable.
• Best Practice Exchange: Systematically capture and leverage retail best practices from other global regions (UCAN, LATAM, EMEA) to elevate local market performance.
• Performance Tracking: Regularly analyze retail results and KPIs, delivering actionable insights to the broader Consumer Products team to drive continuous improvement.
• Established executive relationships with major retailers across buying, marketing, and category management, with strong credibility among key retail decision makers.
• Deep expertise across Mass, Specialty, and E-commerce channels, with a strong understanding of omnichannel retail strategy and execution.
• Demonstrated ability to identify high-growth retail opportunities, prioritize strategic partners, and develop scalable channel strategies that maximize long-term business impact.
• Strong commercial and analytical judgment, with the ability to translate retail performance, consumer insights, and market trends into actionable growth strategies.
• Exceptional ability to navigate complex matrixed organizations and build alignment across local, regional, and global cross-functional teams.
• Proven ability to manage multiple launches, retail campaigns, and business priorities simultaneously while maintaining strategic focus in a fast-paced environment.
• An entrepreneurial, 'pro-change' mindset with the ability to adapt at speed and thrive in a high-autonomy, fast-paced environment.
• A deep-seated passion for entertainment and storytelling, with the ability to translate 'fan joy' into tangible retail experiences.
• English proficiency is critical, with the ability to present complex strategies to global executives and local partners with equal clarity.
• Bachelor's or advanced degree (preferred).
주요업무
• Local Retail Strategy: Architect and own the long-term retail growth strategy for Korea, aligning category priorities and franchise goals to maximize Netflix's brand footprint.• Seasonal Moment Maximization: Ensuring Netflix never misses key seasonal momentum by maximizing retail partnerships around major tentpole events and campaigns.
• DTR & E-commerce Partnership Management: Identify, secure, and manage high-impact Direct-To-Retail (DTR) and strategic e-commerce partnerships to accelerate business growth and ensure a premium Netflix presence across key retail and digital channels.
• Retail Marketing & Activations: Lead integrated retail marketing campaigns with strategic retail and e-commerce partners to maximize franchise visibility, drive fan engagement, and deliver best-in-class in-store, digital, and omnichannel activations.
• Channel Optimization: Develop a comprehensive Channel Management Strategy, partnering with country lead to identify and invest in high-growth retail channels.
• Global-to-Local Execution: Lead the local execution of global partnerships, collaborating closely with CP Marketing to deliver best-in-class execution, localized activations, and marketing support.
• Business Intelligence & Analysis: Drive business growth through rigorous category analysis, identifying key revenue drivers and scaling opportunities throughout the fiscal year.
• Cross-Functional Leadership: Drive holistic alignment from inception to completion by leading internal squads across Commercial, Marketing, and Legal teams.
• Innovation & Trends: Apply deep retail account expertise and consumer insights to develop 'break-frame' retail solutions that are both innovative and operationally executable.
• Best Practice Exchange: Systematically capture and leverage retail best practices from other global regions (UCAN, LATAM, EMEA) to elevate local market performance.
• Performance Tracking: Regularly analyze retail results and KPIs, delivering actionable insights to the broader Consumer Products team to drive continuous improvement.
자격요건
• 8+ years of experience in retail, consumer products, licensing, or commercial partnerships with globally recognized brands, major entertainment IPs, or leading retailers, with a proven track record of driving business growth.• Established executive relationships with major retailers across buying, marketing, and category management, with strong credibility among key retail decision makers.
• Deep expertise across Mass, Specialty, and E-commerce channels, with a strong understanding of omnichannel retail strategy and execution.
• Demonstrated ability to identify high-growth retail opportunities, prioritize strategic partners, and develop scalable channel strategies that maximize long-term business impact.
• Strong commercial and analytical judgment, with the ability to translate retail performance, consumer insights, and market trends into actionable growth strategies.
• Exceptional ability to navigate complex matrixed organizations and build alignment across local, regional, and global cross-functional teams.
• Proven ability to manage multiple launches, retail campaigns, and business priorities simultaneously while maintaining strategic focus in a fast-paced environment.
• An entrepreneurial, 'pro-change' mindset with the ability to adapt at speed and thrive in a high-autonomy, fast-paced environment.
• A deep-seated passion for entertainment and storytelling, with the ability to translate 'fan joy' into tangible retail experiences.
• English proficiency is critical, with the ability to present complex strategies to global executives and local partners with equal clarity.
• Bachelor's or advanced degree (preferred).
