포지션 상세
Publicis Groupe은 프랑스에 본사를 두고 있는 세계 3대 광고 마케팅 그룹 중 하나로 130개 국가에서 약 8만 명의 임직원이 근무를 하고 있습니다. Publicis Groupe은 1991년에 레오버넷 코리아(Leo Burnett Korea)로 한국 시장에 진출하여 현재 다양한 브랜드의 광고, 마케팅부터 비지니스의 CRM 및 디지털 영역까지 맡고 있는 토탈 솔루션 회사로 끊임 없이 성장하고 있습니다.
• [Strategic Partnership] Serve as a strategic thought partner to marketers; understand brand, category, disease-area, audience, channel, and business priorities; convert them into clear actionable plans.
• [Integrated Operating Model] Function as the single point of entry/gatekeeper for complex briefs; triage work, activate relevant SMEs, and ensure integrated delivery across account, strategy, medical, creative, media, data, CX, and production.
• [Growth & Portfolio Development] Identify organic growth opportunities, develop high-impact briefs, support new business development, and expand Publicis Health Korea’s footprint across pharma/health clients.
• [Planning / Insight / Proposal Development] Lead IMC/campaign planning, develop core insights, read client business context, build strategic documentation, and translate opportunities into strong client proposals.
• [Execution] Own delivery execution excellence across quality, cost, speed, and client experienc
• [Team Leadership] Lead, coach, and raise the standard of account/strategy talent; build confidence, discipline, documentation quality, and proactive communication across the team.
• [Global / Regional Collaboration] Work closely with Publicis Health APAC/global teams as power of one .
• [Healthcare Excellence] Ensure work is strategically strong, medically responsible, locally compliant, and commercially useful for clients operating in regulated healthcare environments.
• Senior client leadership with ability to engage BU Head / Marketing Lead stakeholders and act as a trusted strategic partner.
• Integrated campaign leadership across brand strategy, IMC, omnichannel, digital, social/influencer, content, media, CX, data, and production.
• English is mandatory: business-level speaking, listening, presentation, meeting facilitation, email writing, and documentation.
• Korean fluency required for local client leadership, team management, and Korea regulatory/context interpretation.
• Senior role expected to lead cross-functional resources;
• Candidate should be comfortable with frequent global/regional communication and weekly client governance cadence.
• Strong preference for candidates who can operate as both business lead and strategic planner, not purely project/account management.
• Must be hands-on in executive-quality English documentation and senior-level client presentations.
• Strategic documentation skills: clear briefs, category/context analysis, executive summaries, workshop outputs, proposals, and business recommendations.
• Financial and commercial ownership: Forecasting, budget control, revenue growth, profitability, and risk management.
• Strong understanding of healthcare compliance, MLR/medical-legal-regulatory review, local Korea regulation, and global ways of working.
• Ability to diagnose business challenges, translate them into actionable agency workstreams, and mobilize the right SMEs across disciplines.
• Strong capability in IMC/campaign planning, core insight development, client business context reading, revenue/ROI management, strategic documentation, and client proposal development.
• Mandatory English proficiency: able to lead global/regional calls and presentations, work frequently with global teams, and maximize the Power of One model.
주요업무
• [Client / Business Leadership] Lead senior client relationships for Publicis Health Korea and act as the primary business lead across key healthcare accounts, with Pfizer as an anchor model for integrated health transformation.• [Strategic Partnership] Serve as a strategic thought partner to marketers; understand brand, category, disease-area, audience, channel, and business priorities; convert them into clear actionable plans.
• [Integrated Operating Model] Function as the single point of entry/gatekeeper for complex briefs; triage work, activate relevant SMEs, and ensure integrated delivery across account, strategy, medical, creative, media, data, CX, and production.
• [Growth & Portfolio Development] Identify organic growth opportunities, develop high-impact briefs, support new business development, and expand Publicis Health Korea’s footprint across pharma/health clients.
• [Planning / Insight / Proposal Development] Lead IMC/campaign planning, develop core insights, read client business context, build strategic documentation, and translate opportunities into strong client proposals.
• [Execution] Own delivery execution excellence across quality, cost, speed, and client experienc
• [Team Leadership] Lead, coach, and raise the standard of account/strategy talent; build confidence, discipline, documentation quality, and proactive communication across the team.
• [Global / Regional Collaboration] Work closely with Publicis Health APAC/global teams as power of one .
• [Healthcare Excellence] Ensure work is strategically strong, medically responsible, locally compliant, and commercially useful for clients operating in regulated healthcare environments.
자격요건
• Strong healthcare/pharma marketing experience across Rx, vaccines, specialty care, consumer health, and/or medical aesthetics.• Senior client leadership with ability to engage BU Head / Marketing Lead stakeholders and act as a trusted strategic partner.
• Integrated campaign leadership across brand strategy, IMC, omnichannel, digital, social/influencer, content, media, CX, data, and production.
• English is mandatory: business-level speaking, listening, presentation, meeting facilitation, email writing, and documentation.
• Korean fluency required for local client leadership, team management, and Korea regulatory/context interpretation.
• Senior role expected to lead cross-functional resources;
• Candidate should be comfortable with frequent global/regional communication and weekly client governance cadence.
• Strong preference for candidates who can operate as both business lead and strategic planner, not purely project/account management.
• Must be hands-on in executive-quality English documentation and senior-level client presentations.
• Strategic documentation skills: clear briefs, category/context analysis, executive summaries, workshop outputs, proposals, and business recommendations.
• Financial and commercial ownership: Forecasting, budget control, revenue growth, profitability, and risk management.
• Strong understanding of healthcare compliance, MLR/medical-legal-regulatory review, local Korea regulation, and global ways of working.
• Ability to diagnose business challenges, translate them into actionable agency workstreams, and mobilize the right SMEs across disciplines.
• Strong capability in IMC/campaign planning, core insight development, client business context reading, revenue/ROI management, strategic documentation, and client proposal development.
• Mandatory English proficiency: able to lead global/regional calls and presentations, work frequently with global teams, and maximize the Power of One model.
