포지션 상세
This role joins the Korea Marketing team in Seoul and reports to the Marketing Director, Korea. The team drives brand storytelling, consumer connections and marketplace impact through integrated marketing strategies. You will partner closely with Brand Creative, Energy, Retail and Commercial teams, while collaborating with global stakeholders, agencies and vendors to bring the Converse brand to life in Korea.
• Manage critical Go-To-Market milestones, coordinating timelines, deliverables and stakeholder engagement across local and global teams.
• Partner with Brand Creative, Energy, Retail and Commercial teams to deliver integrated marketing initiatives and elevate consumer experiences.
• Plan and support consumer-facing brand events, collaborating with internal partners and external agencies to execute impactful activations.
• Coordinate social media communication needs with internal teams, agencies and vendors to ensure consistent and compelling brand storytelling.
• Lead or support Demand Creation Investment (DCI) budget planning, tracking and management to ensure efficient execution against business objectives.
• Analyze marketing performance, monitor brand health and gather consumer and marketplace insights to identify learnings and optimize future campaigns.
• Bachelor's degree in Marketing, Business, Communications or related field.
• Experience supporting or leading campaign planning and execution, including brand briefs, consumer events and social media communications.
• Strong project management, communication and cross-functional collaboration skills with experience navigating global processes and stakeholders.
• Professional fluency in English with the ability to communicate clearly and confidently in business settings.
주요업무
• Support seasonal marketing planning and execution, ensuring alignment with Converse brand priorities, consumer insights and key cultural moments.• Manage critical Go-To-Market milestones, coordinating timelines, deliverables and stakeholder engagement across local and global teams.
• Partner with Brand Creative, Energy, Retail and Commercial teams to deliver integrated marketing initiatives and elevate consumer experiences.
• Plan and support consumer-facing brand events, collaborating with internal partners and external agencies to execute impactful activations.
• Coordinate social media communication needs with internal teams, agencies and vendors to ensure consistent and compelling brand storytelling.
• Lead or support Demand Creation Investment (DCI) budget planning, tracking and management to ensure efficient execution against business objectives.
• Analyze marketing performance, monitor brand health and gather consumer and marketplace insights to identify learnings and optimize future campaigns.
자격요건
• 3-7 years of experience in brand marketing, brand planning, consumer marketing or a related marketing function.• Bachelor's degree in Marketing, Business, Communications or related field.
• Experience supporting or leading campaign planning and execution, including brand briefs, consumer events and social media communications.
• Strong project management, communication and cross-functional collaboration skills with experience navigating global processes and stakeholders.
• Professional fluency in English with the ability to communicate clearly and confidently in business settings.
