포지션 상세
Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet.
• Creative Concept Building: Develop 'new, different, and better' product concepts consistent with the brand's sense of purpose, ensuring every product tells a unique story
• Consumer Insight Excellence: Synthesis international market data (consumer, markets, competition, digital) to generate actionable insights and identify white spaces in the category
• Strategic Communication Alignment: Lead the development of creative materials in line with the brand's integrated communication platform (imagery, digital, POS), working closely with creative and digital teams to ensure a consistent consumer brand experience
• Global Implementation Strategy: Write comprehensive country implementation kits providing strategic advice and recommendations on the marketing mix for global markets
• Fluent in both English and Korean (Essential for global collaboration and reporting)
• MARKET & CONSUMER INSIGHT: Translates consumer knowledge and global trend signals into meaningful business opportunities
• BRAND STORYTELLING: Ability to weave brand identity into powerful product narratives
• STRATEGIC THINKING: Capability to manage the product portfolio with a long-term vision
• COLLABORATIVE LEADERSHIP: Leads cross-functional teams and global local teams to align creative execution with the strategic concept
주요업무
• Trend Scouting & Analysis: Stay at the forefront of Korean and international trends (beauty, fashion, lifestyle) to fuel innovative ideas. Interpret these trends into product concepts with a creative and ownable 3CE angle• Creative Concept Building: Develop 'new, different, and better' product concepts consistent with the brand's sense of purpose, ensuring every product tells a unique story
• Consumer Insight Excellence: Synthesis international market data (consumer, markets, competition, digital) to generate actionable insights and identify white spaces in the category
• Strategic Communication Alignment: Lead the development of creative materials in line with the brand's integrated communication platform (imagery, digital, POS), working closely with creative and digital teams to ensure a consistent consumer brand experience
• Global Implementation Strategy: Write comprehensive country implementation kits providing strategic advice and recommendations on the marketing mix for global markets
자격요건
• +2 – 8 years of relevant working experience• Fluent in both English and Korean (Essential for global collaboration and reporting)
• MARKET & CONSUMER INSIGHT: Translates consumer knowledge and global trend signals into meaningful business opportunities
• BRAND STORYTELLING: Ability to weave brand identity into powerful product narratives
• STRATEGIC THINKING: Capability to manage the product portfolio with a long-term vision
• COLLABORATIVE LEADERSHIP: Leads cross-functional teams and global local teams to align creative execution with the strategic concept
