포지션 상세
As the Senior Advocacy Specialist at 3CE DMI, you will drive 3CE's global social presence by translating real-time beauty trends into high-impact influencer advocacy strategies. You will leverage social metrics to deliver tailored advocacy guidelines and ensure creative alignment across global markets.
• Design global seeding concepts, creative PR kits, and influencer-led campaigns to maximize brand visibility and share of voice.
• Curate and manage global influencers and creators who strictly align with the brand's unique persona and creative direction.
• Develop 3CE's lifestyle initiatives by capturing Seoul's latest cultural trends and movements.
• Monitor and analyze real-time social conversations, viral makeup techniques, and emerging lifestyle trends in Seoul.
• Translate social listening insights into instant, trend-led content directions, dynamic platform strategies, and high-impact global advocacy plans linked to 3CE's product portfolio.
• Identify and scout global celebrities who align with 3CE's global vision; lead end-to-end management of global models across shoot productions, public appearances, and brand campaigns.
• Cast and manage always-on faces that embody 3CE's core aesthetic, as well as project-based models for specific product campaigns and creative themes.
• Act as the primary DMI contact for global zones and local markets, providing strategic guidelines and feedback to ensure local activations align with 3CE's global brand identity and creative direction.
• Establish a seamless communication flow to share global assets, harvest local success stories, and scale high-performing market initiatives globally.
• Leverage social listening and measurement tools to track key metrics such as Share of Voice (SOV) and overall social buzz to optimize 3CE's global social presence.
• Turn social metrics, competitor benchmarks, and post-campaign analytics into market-specific strategies.
• Conceptualize, plan, and execute high-profile global PR events and brand experiences that bring 3CE's creative vision to life.
• Lead end-to-end guest experience and hosting for international KOLs, top-tier beauty editors, and VIPs invited to global brand events and trips.
• Proven track record of designing and executing high-impact global PR seeding concepts, creative kits, and influencer campaigns from scratch.
• Sharp aesthetic eye and trend-sensitivity to identify and curate creators who align with a brand's distinct creative direction.
• In-depth knowledge of global social media platforms (TikTok, Instagram, YouTube, Xiaohongshu) and their changing algorithms.
• Strong capability to turn social listening insights and rising cultural trends into agile, product-linked creative content and platform strategies.
• Written & verbal communication skills in English are mandatory for seamless global coordination.
• Agile Project & Campaign Management to oversee multiple high priority projects simultaneously.
• Education: University graduate.
• Minimum 4 years of experience.
• Fluent in English.
주요업무
• Define and implement 3CE's global influencer marketing, PR, and advocacy guidelines in alignment with the DMI brand strategy and product launch calendar.• Design global seeding concepts, creative PR kits, and influencer-led campaigns to maximize brand visibility and share of voice.
• Curate and manage global influencers and creators who strictly align with the brand's unique persona and creative direction.
• Develop 3CE's lifestyle initiatives by capturing Seoul's latest cultural trends and movements.
• Monitor and analyze real-time social conversations, viral makeup techniques, and emerging lifestyle trends in Seoul.
• Translate social listening insights into instant, trend-led content directions, dynamic platform strategies, and high-impact global advocacy plans linked to 3CE's product portfolio.
• Identify and scout global celebrities who align with 3CE's global vision; lead end-to-end management of global models across shoot productions, public appearances, and brand campaigns.
• Cast and manage always-on faces that embody 3CE's core aesthetic, as well as project-based models for specific product campaigns and creative themes.
• Act as the primary DMI contact for global zones and local markets, providing strategic guidelines and feedback to ensure local activations align with 3CE's global brand identity and creative direction.
• Establish a seamless communication flow to share global assets, harvest local success stories, and scale high-performing market initiatives globally.
• Leverage social listening and measurement tools to track key metrics such as Share of Voice (SOV) and overall social buzz to optimize 3CE's global social presence.
• Turn social metrics, competitor benchmarks, and post-campaign analytics into market-specific strategies.
• Conceptualize, plan, and execute high-profile global PR events and brand experiences that bring 3CE's creative vision to life.
• Lead end-to-end guest experience and hosting for international KOLs, top-tier beauty editors, and VIPs invited to global brand events and trips.
자격요건
• 4 to 6 years of professional experience in Global Influencer Marketing, PR, Digital Marketing, preferably within beauty industry.• Proven track record of designing and executing high-impact global PR seeding concepts, creative kits, and influencer campaigns from scratch.
• Sharp aesthetic eye and trend-sensitivity to identify and curate creators who align with a brand's distinct creative direction.
• In-depth knowledge of global social media platforms (TikTok, Instagram, YouTube, Xiaohongshu) and their changing algorithms.
• Strong capability to turn social listening insights and rising cultural trends into agile, product-linked creative content and platform strategies.
• Written & verbal communication skills in English are mandatory for seamless global coordination.
• Agile Project & Campaign Management to oversee multiple high priority projects simultaneously.
• Education: University graduate.
• Minimum 4 years of experience.
• Fluent in English.
