포지션 상세
As a Senior Global Marketing Project Specialist for the Dr.G DMI team, you will oversee product planning, development, and global launch projects for the Dr.G brand targeting global markets, as well as the innovation product development and execution of assigned lines. Based on trend analysis and insights, you will lead close collaboration and communication among R&I, Supply Chain, and local market marketing teams.
• Write clear briefs and coordinate development processes for R&I labs and packaging teams.
• Brief concept directions and draft copy for product design (containers, secondary packaging, and other components).
• Discover growth opportunities and new product concepts through domestic and global market trends, consumer insights, and competitor analysis.
• Design product names, trademark registration, USPs, key active ingredients, and core efficacy.
• Establish marketing claims and communication strategies tailored to various global markets.
• Manage the lifecycle of key product lines from launch to post-launch.
• Develop product planning, targeting, and operational strategies based on new market and channel needs.
• Lead domestic and global launch projects from start to finish, coordinating cross-functional departments such as Supply Chain, Finance, and local marketing.
• Communicate smoothly with related departments and support the execution of new product launch guides and strategies.
• Years of Experience: 5+ years Skincare BM experience.
• Project & Operations Competency: Proven experience successfully leading cross-functional collaboration projects, along with product lifecycle and strategy execution capabilities.
• Analytical & Communication Skills: Ability to derive insights based on market data analysis and strong global communication skills.
• Language: Fluent in both Korean and English is a must.
• Other Skills: Proficient with Excel, PPT.
주요업무
• Lead differentiated skincare product planning and development projects for the Dr.G brand.• Write clear briefs and coordinate development processes for R&I labs and packaging teams.
• Brief concept directions and draft copy for product design (containers, secondary packaging, and other components).
• Discover growth opportunities and new product concepts through domestic and global market trends, consumer insights, and competitor analysis.
• Design product names, trademark registration, USPs, key active ingredients, and core efficacy.
• Establish marketing claims and communication strategies tailored to various global markets.
• Manage the lifecycle of key product lines from launch to post-launch.
• Develop product planning, targeting, and operational strategies based on new market and channel needs.
• Lead domestic and global launch projects from start to finish, coordinating cross-functional departments such as Supply Chain, Finance, and local marketing.
• Communicate smoothly with related departments and support the execution of new product launch guides and strategies.
자격요건
• Education: University graduate.• Years of Experience: 5+ years Skincare BM experience.
• Project & Operations Competency: Proven experience successfully leading cross-functional collaboration projects, along with product lifecycle and strategy execution capabilities.
• Analytical & Communication Skills: Ability to derive insights based on market data analysis and strong global communication skills.
• Language: Fluent in both Korean and English is a must.
• Other Skills: Proficient with Excel, PPT.
