포지션 상세
Senior Principal, Brand Marketing sits within the Nike Korea Brand Marketing team and reports to the Korea Sr. Director of Marketing. This role will work closely with local Marketing teams, agencies, Business Teams, and Geo partners, while collaborating across Brand Management, Sports Marketing, Communications, Creative, Media, Digital Marketing, Retail Marketing, Brand Planning, Marketplace, and Merchandising to drive impactful consumer experiences and business growth.
• Oversee marketing execution across campaigns, consumer journeys, digital, retail and experiential touchpoints, ensuring the work is bold, distinctive and locally relevant.
• Foster and leverage Nike's network of relationships in Korea's sport community, using those relationships to uncover insights and create meaningful consumer engagement.
• Manage seasonal planning processes, budget forecasting and reconciliation, helping the team coordinate priorities, resources and timelines across projects.
• Take a leadership role across the cross-functional Training team, partnering with Sports Marketing, Communications, Marketplace, Geo Brand Management and other teams to drive a shared agenda.
• Mentor and coach talent within the team, supporting professional growth while raising the quality and impact of the overall marketing offense.
• Use data, testing insights, brand health signals and business performance to optimize plans, improve future work and power long-term brand strength and business growth.
• Bachelor's degree in Marketing, Business or a related field, or equivalent combination of education and experience.
• Fluent in Korean and English, with excellent written and verbal communication skills and experience influencing senior stakeholders.
• Deep experience across digital and physical marketing levers, retail and experiential marketing, online-to-offline consumer journeys, and large marketing budget management.
• Strong people leadership, talent mentorship, agency management and cross-functional collaboration skills, with a passion for Nike's mission to bring inspiration and innovation to every athlete in the world.
• This is a 1-year, full-time temporary contract position.
주요업무
• Define the marketing strategic direction for Nike Training and NikeSKIMS in Korea, ensuring alignment with consumer insights, brand priorities and marketplace opportunities.• Oversee marketing execution across campaigns, consumer journeys, digital, retail and experiential touchpoints, ensuring the work is bold, distinctive and locally relevant.
• Foster and leverage Nike's network of relationships in Korea's sport community, using those relationships to uncover insights and create meaningful consumer engagement.
• Manage seasonal planning processes, budget forecasting and reconciliation, helping the team coordinate priorities, resources and timelines across projects.
• Take a leadership role across the cross-functional Training team, partnering with Sports Marketing, Communications, Marketplace, Geo Brand Management and other teams to drive a shared agenda.
• Mentor and coach talent within the team, supporting professional growth while raising the quality and impact of the overall marketing offense.
• Use data, testing insights, brand health signals and business performance to optimize plans, improve future work and power long-term brand strength and business growth.
자격요건
• 10-15 years of experience in brand marketing, including experience leading integrated campaigns and marketing teams in a matrixed organization.• Bachelor's degree in Marketing, Business or a related field, or equivalent combination of education and experience.
• Fluent in Korean and English, with excellent written and verbal communication skills and experience influencing senior stakeholders.
• Deep experience across digital and physical marketing levers, retail and experiential marketing, online-to-offline consumer journeys, and large marketing budget management.
• Strong people leadership, talent mentorship, agency management and cross-functional collaboration skills, with a passion for Nike's mission to bring inspiration and innovation to every athlete in the world.
• This is a 1-year, full-time temporary contract position.
