포지션 상세
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
• Drive high-impact PR, and influencer/ambassador strategies aligned with global guidelines and local business objectives.
• Define and drive the long-term PR and communication strategy to continuously elevate brand image, visibility, and reputation in the market.
• Lead the overall communication roadmap, ensuring seamless alignment between global brand guidelines and local commercial goals.
• Manage and mentor team members, fostering high performance and talent development within the communication function.
• Direct and oversee the end-to-end execution of integrated communication campaigns for major product launches, strategic brand projects, and high-profile events.
• Drive 360-degree communication initiatives that integrate earned, owned, and paid media for maximum impact.
• Build, cultivate, and leverage strong, high-level relationships with key media, editors, and industry influencers.
• Oversee high-impact media tie-ups, exclusive editorial projects, and innovative digital viral strategies.
• Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships to maximize earned media value and brand desirability.
• Oversee high-tier influencer marketing strategies and PR event curation.
• Proactively monitor brand reputation, media sentiment, and industry trends to identify emerging PR opportunities and potential risks.
• Establish and execute crisis communication protocols in close alignment with internal stakeholders and management.
• Manage and optimize the PR and communication budget to ensure high ROI across all initiatives.
• Oversee PR and external agency partnerships, setting clear KPIs, evaluating performance, and driving operational excellence.
• Minimum 10-12 years of progressive experience in Communications and PR, preferably within the Luxury or Cosmetic industry.
• Proven track record of leading communication teams and managing external agencies
• Fluency in Korean and English (for English, Professional working proficiency (written and spoken) is required, with the ability to seamlessly communicate with global headquarters)
주요업무
• Lead and shape the brand's comprehensive communication strategy to elevate brand equity, maximize visibility, and strengthen local market reputation.• Drive high-impact PR, and influencer/ambassador strategies aligned with global guidelines and local business objectives.
• Define and drive the long-term PR and communication strategy to continuously elevate brand image, visibility, and reputation in the market.
• Lead the overall communication roadmap, ensuring seamless alignment between global brand guidelines and local commercial goals.
• Manage and mentor team members, fostering high performance and talent development within the communication function.
• Direct and oversee the end-to-end execution of integrated communication campaigns for major product launches, strategic brand projects, and high-profile events.
• Drive 360-degree communication initiatives that integrate earned, owned, and paid media for maximum impact.
• Build, cultivate, and leverage strong, high-level relationships with key media, editors, and industry influencers.
• Oversee high-impact media tie-ups, exclusive editorial projects, and innovative digital viral strategies.
• Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships to maximize earned media value and brand desirability.
• Oversee high-tier influencer marketing strategies and PR event curation.
• Proactively monitor brand reputation, media sentiment, and industry trends to identify emerging PR opportunities and potential risks.
• Establish and execute crisis communication protocols in close alignment with internal stakeholders and management.
• Manage and optimize the PR and communication budget to ensure high ROI across all initiatives.
• Oversee PR and external agency partnerships, setting clear KPIs, evaluating performance, and driving operational excellence.
자격요건
• +10 years of experience• Minimum 10-12 years of progressive experience in Communications and PR, preferably within the Luxury or Cosmetic industry.
• Proven track record of leading communication teams and managing external agencies
• Fluency in Korean and English (for English, Professional working proficiency (written and spoken) is required, with the ability to seamlessly communicate with global headquarters)
