포지션 상세
[We are ProtoPie]
Studio XID는 "디지털 제품의 인터렉션을 쉽고 효과적으로 전달한다"라는 목표를 가지고 ProtoPie(프로토파이) 및 관련 서비스를 제작하고 있습니다.
ProtoPie는 디자이너가 접근하기 쉬운 개념 모델을 가지고 있어 코딩 없이도 빠르고 정교한 프로토타입을 만들 수 있습니다. 디자이너의 아이디어를 실제로 만들어주고, 보다 효율적인 커뮤니케이션을 가능하게 하는 비전을 가진 제품 입니다. 2022년 Design Tools Survey에서 Advanced Prototyping 부문 1위로 선정되었습니다.
Google, Meta, Microsoft, BMW, Daimler, Line, Toss, Kakao, Amazon 등 전 세계 130여개 국가의 디자이너들이 실무에서 ProtoPie를 사용하고 있습니다.
We're looking for a Product Marketing Manager (Senior) to own product positioning, launch orchestration, sales enablement, and content strategy across our Enterprise and Self-Serve motions. You'll report to the Head of Growth and work closely with Product, Demand Generation Marketing, and Sales.
This is a high-impact role in a lean team at a strategic inflection point. AI-native design tools are reshaping the prototyping category, and ProtoPie's response — sharper Enterprise focus, differentiated positioning, and a stronger multi-product portfolio — depends on the person in this seat. You won't just write positioning docs. You'll ship launches, arm the Sales teams, and shape how the market understands ProtoPie.
[Responsibilities]
Product Marketing & Launch Orchestration
Own product positioning and messaging for ProtoPie's expanding product portfolio, spanning both core and new product lines
Lead end-to-end GTM for product launches — narrative, launch assets, internal enablement, external communications, and post-launch performance review
Refine and evolve ProtoPie's category positioning against AI-native design tools, translating strategy into messaging the market and Sales team can use
Develop ICP-specific value propositions across our target Enterprise verticals and use case clusters
Own competitive intelligence — track competitor moves, maintain battlecards, and update Sales positioning as the market shifts
Sales Enablement
Own the Sales enablement content system — pitch decks, one-pagers, competitive battlecards, objection handling, and ROI narratives
Partner with BDM and ECS teams on account-specific messaging, particularly for strategic accounts
Run recurring Sales enablement sessions and measure Sales adoption and win-rate impact of enablement assets
Content Strategy
Own the content strategy across our dual-funnel architecture — vertical-targeted content for Enterprise and persona-based content for Self-Serve
Manage the editorial calendar and content production pipeline, coordinating internal SMEs, freelance writers, and (as needed) external agencies
Partner with the Marketing Managers, internal subject matter experts, and (as needed) external agencies on the content-to-campaign handoff — you build the narrative, they produce and distribute it
Own the webinar program strategy — topic selection, ICP alignment, format decisions, and post-webinar repurposing
Cross-Functional
Collaborate with regional marketing colleagues in Korea, China, and Japan on localized launch execution and messaging adaptation
Work directly with the Head of Growth on strategic messaging pivots and executive-facing narratives
*Please note that the official job title will be Marketing Manager
Must
6+ years of B2B SaaS marketing experience, including at least 2 years in a product marketing role
Proven track record of orchestrating product launches — you have shipped launches that drove measurable pipeline or expansion, not just launch decks
Strong positioning and messaging craft — you can point to work where you repositioned a product against a shifting or crowded category
Hands-on Sales enablement experience — you have built assets Sales actually uses, and you can show how you measured that
Comfortable operating in Enterprise motions and translating strategy into concrete assets across funnels
Strong writing craft in English — you can produce launch narratives, positioning docs, and enablement content directly
Professional working proficiency in Korean
Studio XID는 "디지털 제품의 인터렉션을 쉽고 효과적으로 전달한다"라는 목표를 가지고 ProtoPie(프로토파이) 및 관련 서비스를 제작하고 있습니다.
ProtoPie는 디자이너가 접근하기 쉬운 개념 모델을 가지고 있어 코딩 없이도 빠르고 정교한 프로토타입을 만들 수 있습니다. 디자이너의 아이디어를 실제로 만들어주고, 보다 효율적인 커뮤니케이션을 가능하게 하는 비전을 가진 제품 입니다. 2022년 Design Tools Survey에서 Advanced Prototyping 부문 1위로 선정되었습니다.
Google, Meta, Microsoft, BMW, Daimler, Line, Toss, Kakao, Amazon 등 전 세계 130여개 국가의 디자이너들이 실무에서 ProtoPie를 사용하고 있습니다.
주요업무
[About the role]We're looking for a Product Marketing Manager (Senior) to own product positioning, launch orchestration, sales enablement, and content strategy across our Enterprise and Self-Serve motions. You'll report to the Head of Growth and work closely with Product, Demand Generation Marketing, and Sales.
This is a high-impact role in a lean team at a strategic inflection point. AI-native design tools are reshaping the prototyping category, and ProtoPie's response — sharper Enterprise focus, differentiated positioning, and a stronger multi-product portfolio — depends on the person in this seat. You won't just write positioning docs. You'll ship launches, arm the Sales teams, and shape how the market understands ProtoPie.
[Responsibilities]
Product Marketing & Launch Orchestration
Own product positioning and messaging for ProtoPie's expanding product portfolio, spanning both core and new product lines
Lead end-to-end GTM for product launches — narrative, launch assets, internal enablement, external communications, and post-launch performance review
Refine and evolve ProtoPie's category positioning against AI-native design tools, translating strategy into messaging the market and Sales team can use
Develop ICP-specific value propositions across our target Enterprise verticals and use case clusters
Own competitive intelligence — track competitor moves, maintain battlecards, and update Sales positioning as the market shifts
Sales Enablement
Own the Sales enablement content system — pitch decks, one-pagers, competitive battlecards, objection handling, and ROI narratives
Partner with BDM and ECS teams on account-specific messaging, particularly for strategic accounts
Run recurring Sales enablement sessions and measure Sales adoption and win-rate impact of enablement assets
Content Strategy
Own the content strategy across our dual-funnel architecture — vertical-targeted content for Enterprise and persona-based content for Self-Serve
Manage the editorial calendar and content production pipeline, coordinating internal SMEs, freelance writers, and (as needed) external agencies
Partner with the Marketing Managers, internal subject matter experts, and (as needed) external agencies on the content-to-campaign handoff — you build the narrative, they produce and distribute it
Own the webinar program strategy — topic selection, ICP alignment, format decisions, and post-webinar repurposing
Cross-Functional
Collaborate with regional marketing colleagues in Korea, China, and Japan on localized launch execution and messaging adaptation
Work directly with the Head of Growth on strategic messaging pivots and executive-facing narratives
*Please note that the official job title will be Marketing Manager
자격요건
[Qualifications]Must
6+ years of B2B SaaS marketing experience, including at least 2 years in a product marketing role
Proven track record of orchestrating product launches — you have shipped launches that drove measurable pipeline or expansion, not just launch decks
Strong positioning and messaging craft — you can point to work where you repositioned a product against a shifting or crowded category
Hands-on Sales enablement experience — you have built assets Sales actually uses, and you can show how you measured that
Comfortable operating in Enterprise motions and translating strategy into concrete assets across funnels
Strong writing craft in English — you can produce launch narratives, positioning docs, and enablement content directly
Professional working proficiency in Korean
