포지션 상세
Drive client-centric business growth by transforming client and commercial data into actionable insights and strategic recommendations. The Client Analytics Professional is responsible for developing a deep understanding of client behaviours, journeys, and performance drivers across channels, enabling data-driven decision-making to strengthen client acquisition, retention, loyalty, and omnichannel engagement. This role also supports data-driven business initiatives by combining strong analytical capabilities with a solid understanding of data structures and client data platforms.
• Analyse client behaviours, purchasing patterns, and engagement opportunities to drive client growth, retention, and commercial performance
• Conduct strategic and ad-hoc analyses to support business decision-making, including client segmentation, lifecycle analysis, omnichannel client behaviour, and special projects
• Evaluate the effectiveness of omnichannel initiatives, clienteling impact, events, and client activation programmes
• Translate complex data into actionable business insights and recommendations for the Intelligence Manager and cross-functional stakeholders
• Proactively identify business opportunities, risks, and emerging trends to support CX and commercial strategy
• Develop and maintain queries, reports, and data extraction processes to support business objectives
• Support the exploration, proof of concept, testing, and rollout of new capabilities and technology solutions to address local market needs
• Drive continuous improvement of data capabilities, reporting processes, and business tools to enhance operational efficiency and client experience
• Bachelor's degree in Business, Marketing, Data Analytics, Information Systems, Statistics, or a related field (4-year university degree)
• Strong understanding of data structures and client data platforms
• Strong analytical capabilities to translate complex data into actionable business insights
주요업무
• Monitor key client KPIs, including recruitment, retention, repeat purchase, frequency, spend, and category trends• Analyse client behaviours, purchasing patterns, and engagement opportunities to drive client growth, retention, and commercial performance
• Conduct strategic and ad-hoc analyses to support business decision-making, including client segmentation, lifecycle analysis, omnichannel client behaviour, and special projects
• Evaluate the effectiveness of omnichannel initiatives, clienteling impact, events, and client activation programmes
• Translate complex data into actionable business insights and recommendations for the Intelligence Manager and cross-functional stakeholders
• Proactively identify business opportunities, risks, and emerging trends to support CX and commercial strategy
• Develop and maintain queries, reports, and data extraction processes to support business objectives
• Support the exploration, proof of concept, testing, and rollout of new capabilities and technology solutions to address local market needs
• Drive continuous improvement of data capabilities, reporting processes, and business tools to enhance operational efficiency and client experience
자격요건
• 5-8 years of experience in a customer-centric business environment, Client Experience, CRM, Client Analytics, Business Intelligence, Digital, Omnichannel, or related fields• Bachelor's degree in Business, Marketing, Data Analytics, Information Systems, Statistics, or a related field (4-year university degree)
• Strong understanding of data structures and client data platforms
• Strong analytical capabilities to translate complex data into actionable business insights
