포지션 상세
When you join Moët Hennessy (MH), you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You'll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The Brand Manager focuses on executing local marketing plans of the Maison they are in charge of, based on global strategies, managing specific advertising and promotion budgets, and collaborating with local Customer Marketing and Sales teams to drive brand desirability and growth in the local markets and contributing to the growth of North Asia Cluster.
• Own master assets, define messaging, choose most relevant assets, and develop creative local guidelines and playbooks to inspire and brief local Customer Marketing Team and agencies.
• Develop annual marketing plans (Brand Plans) with clear objectives and sound strategies for specific brands and trade channels.
• Analyse market trends and activation results to propose actionable plans for driving growth.
• Interpret sales forecasts in collaboration with the local Sales Team and contribute to driving value and growth across North Asia Cluster.
• Monitor and report various aspects of brand performance through field visits, consumer intelligence research, and qualitative trade feedback.
• Oversee the implementation of ATL marketing activations, events, and product launches, developing comprehensive marketing materials and tools.
• Collaborate closely with local Customer Marketing team with co-responsibility in defining key channels and local objectives for each Maison.
• Manage external agencies for program implementation and act as a Brand Guardian at consumer events and PR activations.
• Leverage digital platforms and build relationships with key press and KOLs to amplify brand activations and secure positive media coverage.
• Overall A&P budget ownership (ATL and partially BTL). Tracking, setting overarching priorities, and brand 'Big Bets.'
• Manage and track the A&P budget, prioritizing spending against brand priorities and growth opportunities, and monitor financial budget engagement with a yearly and quarterly horizon.
• Leading relationships with local agencies, activation, and PR partners and conversations with the Maisons.
• Oversee project management to ensure successful and timely completion of advertising and promotion initiatives.
• Potentially manage 1 Assistant Brand Manager or have no direct reports, providing guidance and support as needed and growing future MH talents.
• Collaborate across departments and leverage team expertise while effectively navigating the Market/Maison/North Asia Cluster matrix and embodying company values.
• Proven track record of successfully executing marketing campaigns and launching new products.
• Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behaviour, and the latest marketing tools and technologies.
• Excellent communication, interpersonal, and presentation skills to manage stakeholders across global, regional, and local markets.
• Creative, out-of-the box and analytical thinking, strong digital proficiency, project management skills, and effective problem-solving abilities.
• Capacity of thinking bold and acting with panache while ensuring spot-on excellence in execution and pragmatic, fact-based evaluation of business opportunities.
• Fluent in local language and English is essential.
• Detail-oriented and appreciative of luxury, highly motivated, energetic, enthusiastic, and team-oriented.
• Organized and structured, capable of dealing with several tasks and deadlines simultaneously and adapting to ever-changing environments.
• High level of professional ethos and responsibility for highly visible and complex projects.
• Experience in managing budgets and monitoring financial indicators.
• Capacity of setting clear KPI and monitoring the ROI.
주요업무
• Translate global brand strategy, positioning, and Maisons guidelines to local brand strategy. Propose product pipeline and long-term brand building programs in communication and alignment with Maisons strategy.• Own master assets, define messaging, choose most relevant assets, and develop creative local guidelines and playbooks to inspire and brief local Customer Marketing Team and agencies.
• Develop annual marketing plans (Brand Plans) with clear objectives and sound strategies for specific brands and trade channels.
• Analyse market trends and activation results to propose actionable plans for driving growth.
• Interpret sales forecasts in collaboration with the local Sales Team and contribute to driving value and growth across North Asia Cluster.
• Monitor and report various aspects of brand performance through field visits, consumer intelligence research, and qualitative trade feedback.
• Oversee the implementation of ATL marketing activations, events, and product launches, developing comprehensive marketing materials and tools.
• Collaborate closely with local Customer Marketing team with co-responsibility in defining key channels and local objectives for each Maison.
• Manage external agencies for program implementation and act as a Brand Guardian at consumer events and PR activations.
• Leverage digital platforms and build relationships with key press and KOLs to amplify brand activations and secure positive media coverage.
• Overall A&P budget ownership (ATL and partially BTL). Tracking, setting overarching priorities, and brand 'Big Bets.'
• Manage and track the A&P budget, prioritizing spending against brand priorities and growth opportunities, and monitor financial budget engagement with a yearly and quarterly horizon.
• Leading relationships with local agencies, activation, and PR partners and conversations with the Maisons.
• Oversee project management to ensure successful and timely completion of advertising and promotion initiatives.
• Potentially manage 1 Assistant Brand Manager or have no direct reports, providing guidance and support as needed and growing future MH talents.
• Collaborate across departments and leverage team expertise while effectively navigating the Market/Maison/North Asia Cluster matrix and embodying company values.
자격요건
• Minimum 5 years of marketing experience in related fields, preferably in luxury consumer goods & FMCG industry.• Proven track record of successfully executing marketing campaigns and launching new products.
• Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behaviour, and the latest marketing tools and technologies.
• Excellent communication, interpersonal, and presentation skills to manage stakeholders across global, regional, and local markets.
• Creative, out-of-the box and analytical thinking, strong digital proficiency, project management skills, and effective problem-solving abilities.
• Capacity of thinking bold and acting with panache while ensuring spot-on excellence in execution and pragmatic, fact-based evaluation of business opportunities.
• Fluent in local language and English is essential.
• Detail-oriented and appreciative of luxury, highly motivated, energetic, enthusiastic, and team-oriented.
• Organized and structured, capable of dealing with several tasks and deadlines simultaneously and adapting to ever-changing environments.
• High level of professional ethos and responsibility for highly visible and complex projects.
• Experience in managing budgets and monitoring financial indicators.
• Capacity of setting clear KPI and monitoring the ROI.
