포지션 상세
Corporate PR • Identify the corporate priority and develop the PR program and storyline to publicize • Develop corporate PR activities and initiatives to secure consistent and high-impact positive media coverage • Review and evaluate the PR value as well as consolidate the feedback from journalists
• Develop corporate PR activities and initiatives to secure consistent and high-impact positive media coverage
• Review and evaluate the PR value as well as consolidate the feedback from journalists
• Lead in the cultural change via internal communications across the organization to motivate and engage
• Plan to publish internal communications vehicles for colleagues
• Identify the bottleneck and needs from colleagues' side to better understand company's vision, directions or policy, etc.
• Identify the current and potential crisis/issue factors and share/alert with the management team
• Develop/update the crisis management guidelines and train the employees and dealers on regular basis as a preemptive measure
• Manage issue situations through developing the media statement and QA by working with relevant dept. to control the negative media report and to minimize business impact
• Update media list and identify the journalists in charge of automotive industry (100-200 DB)
• Be contact journalists for any inquiry and communicate with them proactively to provide the media valued information
• Arrange interview, develop feature stories and press release materials to effectively communicate with media and yield positive coverage
• Develop the agency guidelines in terms of media communications
• Safeguard the brand across the network in retail operations in collaboration with the authorized business partners
• Support new business and one-customer unit initiatives
• Minimum 5+ years of experience in PR or Corporate Communications
• Excellent communication skill both in English & Korean
• Ability to work under constant deadline pressure and manage multiple projects
• Strongly strategic, and critical thinking for problem solving
• Self-motivated and result-driven attitude
• Excellent interpersonal skills
• Proficiency knowledge in auto industry
주요업무
• Identify the corporate priority and develop the PR program and storyline to publicize• Develop corporate PR activities and initiatives to secure consistent and high-impact positive media coverage
• Review and evaluate the PR value as well as consolidate the feedback from journalists
• Lead in the cultural change via internal communications across the organization to motivate and engage
• Plan to publish internal communications vehicles for colleagues
• Identify the bottleneck and needs from colleagues' side to better understand company's vision, directions or policy, etc.
• Identify the current and potential crisis/issue factors and share/alert with the management team
• Develop/update the crisis management guidelines and train the employees and dealers on regular basis as a preemptive measure
• Manage issue situations through developing the media statement and QA by working with relevant dept. to control the negative media report and to minimize business impact
• Update media list and identify the journalists in charge of automotive industry (100-200 DB)
• Be contact journalists for any inquiry and communicate with them proactively to provide the media valued information
• Arrange interview, develop feature stories and press release materials to effectively communicate with media and yield positive coverage
• Develop the agency guidelines in terms of media communications
• Safeguard the brand across the network in retail operations in collaboration with the authorized business partners
• Support new business and one-customer unit initiatives
자격요건
• Bachelor's degree• Minimum 5+ years of experience in PR or Corporate Communications
• Excellent communication skill both in English & Korean
• Ability to work under constant deadline pressure and manage multiple projects
• Strongly strategic, and critical thinking for problem solving
• Self-motivated and result-driven attitude
• Excellent interpersonal skills
• Proficiency knowledge in auto industry
