포지션 상세
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. The Media & Digital Manager is responsible for developing and executing media, digital, and performance strategies to strengthen Prada Beauty's brand desirability and transactional growth in the Korean market.
• Plan the media mix for both awareness and transactional media campaigns (Digital, Social, Video, OOH, etc.) aligned with product and e-commerce channel strategies.
• Own the development, execution, and optimization of paid media, ensuring consistency with the brand's sense of purpose and DNA.
• Maintain day-to-day operations of paid media campaigns.
• Maintain accurate budget tracking and communicate potential under- or overspends.
• Identify new growth opportunities in performance media via new channels or beta-testing with existing partners.
• In charge of media asset development and management: develop ad copy and contents with the E-com team and PM team.
• Manage the brand's Kakao Talk account and develop Kakao Talk push message contents.
• Lead comprehensive search strategies (including SEO and emerging search environments) to optimize organic visibility, brand sentiment, and content discoverability.
• Analyze paid media activities in order to demonstrate campaign impact and align with the brand's business objectives.
• Conduct quarterly in-depth media analyses, extracting performance insights from campaign data, identifying relevant trends, and delivering proactive recommendations.
• Use analytics to track and understand the consumer experience across channels (Web, Mobile, Social Network, and Media).
• Assess each touchpoint's effectiveness in achieving its intended purpose against both business and consumer experience objectives.
• Improve the consumer experience and maximize media impact through the analysis and management of all touchpoints.
• Monitor competitive media activities, luxury communication trends, and evolving consumer behaviors to bring innovative practices to the team.
• Fluency in Korean and English (Professional working proficiency in English, written and spoken, required, with the ability to seamlessly communicate with global headquarters).
주요업무
• Manage and oversee the planning, implementation, coordination, and reporting of media campaigns.• Plan the media mix for both awareness and transactional media campaigns (Digital, Social, Video, OOH, etc.) aligned with product and e-commerce channel strategies.
• Own the development, execution, and optimization of paid media, ensuring consistency with the brand's sense of purpose and DNA.
• Maintain day-to-day operations of paid media campaigns.
• Maintain accurate budget tracking and communicate potential under- or overspends.
• Identify new growth opportunities in performance media via new channels or beta-testing with existing partners.
• In charge of media asset development and management: develop ad copy and contents with the E-com team and PM team.
• Manage the brand's Kakao Talk account and develop Kakao Talk push message contents.
• Lead comprehensive search strategies (including SEO and emerging search environments) to optimize organic visibility, brand sentiment, and content discoverability.
• Analyze paid media activities in order to demonstrate campaign impact and align with the brand's business objectives.
• Conduct quarterly in-depth media analyses, extracting performance insights from campaign data, identifying relevant trends, and delivering proactive recommendations.
• Use analytics to track and understand the consumer experience across channels (Web, Mobile, Social Network, and Media).
• Assess each touchpoint's effectiveness in achieving its intended purpose against both business and consumer experience objectives.
• Improve the consumer experience and maximize media impact through the analysis and management of all touchpoints.
• Monitor competitive media activities, luxury communication trends, and evolving consumer behaviors to bring innovative practices to the team.
자격요건
• +5 years of experience in media planning/execution either at agency or in-house brand.• Fluency in Korean and English (Professional working proficiency in English, written and spoken, required, with the ability to seamlessly communicate with global headquarters).
