포지션 상세
The D2C E-commerce Manager owns the commercial and trading performance of La Roche-Posay's owned e-commerce platform. The role drives new customer acquisition, conversion, sales growth and customer retention through D2C commercial planning, site merchandising, onsite experience optimization and data-driven performance management. The role collaborates cross-functionally with Marketing, CRM, Media, Supply Chain, IT and external partners to deliver effective campaigns and a consistent end-to-end customer journey.
• Develop and execute the annual D2C commercial calendar, including product launches, key promotional moments, seasonal campaigns and major sales events.
• Lead onsite merchandising and digital experience optimization—including product assortment, navigation, search, product detail pages, landing pages, content and promotional visibility—to enhance product discoverability, customer engagement and conversion.
• Leverage customer, website and sales data to identify growth opportunities and implement test-and-learn initiatives that improve acquisition, conversion, average order value and repeat purchase.
• Manage key D2C trading levers, including pricing, promotional mechanics, product availability and inventory visibility, in alignment with brand and commercial priorities.
• Coordinate site operations and campaign deployment with agencies, platform partners and cross-functional teams, ensuring timely execution, a consistent brand experience and resolution of operational issues.
• Collaborate with Digital Marketing and Media teams to connect traffic acquisition activities with onsite conversion performance and optimize the end-to-end funnel.
• Partner with CRM to strengthen customer engagement, personalization, retention and repeat purchase.
• Collaborate with agency and IT teams to prioritize website enhancements, improve site performance and deliver a seamless customer journey.
• Partner with Marketing, Supply Chain and Customer Care teams to align product launches, inventory, consumer communication and post-purchase experience.
• 7~13 years of experience
• At least 5 years of experience in the FMCG industry, with demonstrated experience in managing D2C or owned e-commerce platforms and driving e-commerce trading performance.
• Fluent in Korean
• Computer skill proficiency: MS PPT, Excel, Word
주요업무
• Own the commercial and trading performance of La Roche-Posay's owned e-commerce platform, driving sales growth, new customer acquisition, loyalty and retention among existing customers.• Develop and execute the annual D2C commercial calendar, including product launches, key promotional moments, seasonal campaigns and major sales events.
• Lead onsite merchandising and digital experience optimization—including product assortment, navigation, search, product detail pages, landing pages, content and promotional visibility—to enhance product discoverability, customer engagement and conversion.
• Leverage customer, website and sales data to identify growth opportunities and implement test-and-learn initiatives that improve acquisition, conversion, average order value and repeat purchase.
• Manage key D2C trading levers, including pricing, promotional mechanics, product availability and inventory visibility, in alignment with brand and commercial priorities.
• Coordinate site operations and campaign deployment with agencies, platform partners and cross-functional teams, ensuring timely execution, a consistent brand experience and resolution of operational issues.
• Collaborate with Digital Marketing and Media teams to connect traffic acquisition activities with onsite conversion performance and optimize the end-to-end funnel.
• Partner with CRM to strengthen customer engagement, personalization, retention and repeat purchase.
• Collaborate with agency and IT teams to prioritize website enhancements, improve site performance and deliver a seamless customer journey.
• Partner with Marketing, Supply Chain and Customer Care teams to align product launches, inventory, consumer communication and post-purchase experience.
자격요건
• University graduate• 7~13 years of experience
• At least 5 years of experience in the FMCG industry, with demonstrated experience in managing D2C or owned e-commerce platforms and driving e-commerce trading performance.
• Fluent in Korean
• Computer skill proficiency: MS PPT, Excel, Word
