포지션 상세
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
• Translate strategy into integrated annual and multi-year plans across consumer, product, brand and client marketing, with clear priorities, investment choices, milestones and success measures.
• Lead execution across paid, owned and earned media, social channels, content, consumer experiences and events, ensuring consistent quality and market relevance.
• Set the sponsorship strategy and manage sponsorship selection, negotiation, activation, governance, rights utilization and performance across Korea and Mongolia.
• Partner closely with Client Relationship Management, Visa Consulting and Analytics, Product and other multi-functional teams to identify opportunities, shape propositions and deliver integrated programs that address business and client objectives.
• Lead client marketing strategy and execution, strengthening senior client relationships and ensuring commitments are realistic, aligned and delivered effectively.
• Manage and develop the Korea marketing team covering consumer, social and client marketing; establish clear accountabilities, build capability and foster a collaborative, high-performance culture.
• Represent Marketing in market leadership and cross-functional forums, providing a clear point of view and ensuring the right stakeholders are engaged at the right time.
• Use consumer, client, market and transaction insights to guide strategy, optimize programs and identify new growth opportunities.
• Define a measurement framework across brand, engagement and business outcomes; monitor performance and redirect resources based on evidence and learning.
• Manage budgets, agencies, partners and operational processes with strong financial discipline, governance and compliance.
• Anticipate market developments and reputational or execution risks, escalating issues early and driving timely resolution with relevant stakeholders.
• Substantial leadership experience across integrated marketing disciplines, with demonstrated accountability for strategy, planning and execution.
• Experience leading teams and managing complex programs involving multiple functions, senior stakeholders, agencies and external partners.
주요업무
• Own the end-to-end marketing strategy for Korea and Mongolia, aligning market priorities with JKM, Asia Pacific and global business and brand objectives.• Translate strategy into integrated annual and multi-year plans across consumer, product, brand and client marketing, with clear priorities, investment choices, milestones and success measures.
• Lead execution across paid, owned and earned media, social channels, content, consumer experiences and events, ensuring consistent quality and market relevance.
• Set the sponsorship strategy and manage sponsorship selection, negotiation, activation, governance, rights utilization and performance across Korea and Mongolia.
• Partner closely with Client Relationship Management, Visa Consulting and Analytics, Product and other multi-functional teams to identify opportunities, shape propositions and deliver integrated programs that address business and client objectives.
• Lead client marketing strategy and execution, strengthening senior client relationships and ensuring commitments are realistic, aligned and delivered effectively.
• Manage and develop the Korea marketing team covering consumer, social and client marketing; establish clear accountabilities, build capability and foster a collaborative, high-performance culture.
• Represent Marketing in market leadership and cross-functional forums, providing a clear point of view and ensuring the right stakeholders are engaged at the right time.
• Use consumer, client, market and transaction insights to guide strategy, optimize programs and identify new growth opportunities.
• Define a measurement framework across brand, engagement and business outcomes; monitor performance and redirect resources based on evidence and learning.
• Manage budgets, agencies, partners and operational processes with strong financial discipline, governance and compliance.
• Anticipate market developments and reputational or execution risks, escalating issues early and driving timely resolution with relevant stakeholders.
자격요건
• 15+ years of work experience with a Bachelor's Degree• Substantial leadership experience across integrated marketing disciplines, with demonstrated accountability for strategy, planning and execution.
• Experience leading teams and managing complex programs involving multiple functions, senior stakeholders, agencies and external partners.
