포지션 상세
This role is based in Seoul and responsible for all APAC markets. The Walt Disney Company's Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
• Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Generate data-based insights that help to launch impactful and effective marketing programs
• Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis
• Evaluate marketing spend efficiency and ROI across channels
• Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention
• Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders
• Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
• Work with other members of the team to align metric definitions across all services within the business
• Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure
• Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices
• Bachelor's degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science
• Demonstrated experience in and expertise in SQL
• Solid understanding of Microsoft Excel including pivot tables
• Strategic thinker with strong communication and executive presentation skills
• Understanding of paid, owned, and earned marketing channels across the funnel
• Ability to manage multiple priorities and stakeholders in a fast-moving environment
• Excellent communication skills to convey complex data findings to non-technical stakeholders
• Strong analytical and problem-solving mindset
• Results-oriented with a proactive, solutions-focused mindset
• Fluent in English and Korean
주요업무
• Based on audience cohorts and the full customer funnel, creating analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn• Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Generate data-based insights that help to launch impactful and effective marketing programs
• Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis
• Evaluate marketing spend efficiency and ROI across channels
• Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention
• Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders
• Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
• Work with other members of the team to align metric definitions across all services within the business
• Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure
• Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices
자격요건
• 8+ years of relevant experience in a similar role, preferably within a digital business• Bachelor's degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science
• Demonstrated experience in and expertise in SQL
• Solid understanding of Microsoft Excel including pivot tables
• Strategic thinker with strong communication and executive presentation skills
• Understanding of paid, owned, and earned marketing channels across the funnel
• Ability to manage multiple priorities and stakeholders in a fast-moving environment
• Excellent communication skills to convey complex data findings to non-technical stakeholders
• Strong analytical and problem-solving mindset
• Results-oriented with a proactive, solutions-focused mindset
• Fluent in English and Korean
