포지션 상세
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
• Lead Impella market development in Korea and Taiwan, focusing on patient identification, referral pathways, clinical confidence and therapy adoption.
• Provide targeted support for HRPCI market development across Rest of APAC.
• Drive launch readiness, market entry and expansion in partnership with country commercial, clinical and regulatory teams.
• Translate global and regional strategies into locally relevant positioning, campaigns, education and field-enablement programs.
• Advance KOL engagement, peer-to-peer education, congress activation and Heart Team development with Medical Affairs, HCS and Professional Education.
• Partner with Health Economics & Market Access and country teams to strengthen value propositions and reimbursement readiness.
• Use market, customer and performance insights to set priorities, optimize investment and deliver measurable outcomes.
• Manage budgets, agencies and cross-functional execution with strong governance, compliance and ROI discipline.
• 6+ years of marketing, product management, market development or commercial experience in medical devices, cardiovascular care, healthcare or life sciences.
• Experience in cardiovascular medical devices or cardiology-related therapies; exposure to TAVI, structural heart, interventional cardiology, heart failure, cardiac surgery or mechanical circulatory support is preferred.
• Strong command of market assessment, segmentation, positioning, launch planning, downstream execution and performance management.
• Regional experience translating strategy into execution across diverse APAC markets, healthcare systems and access environments.
• Proven ability to lead through influence, align senior cross-functional stakeholders and deliver in a matrix organization.
• Strong analytical, communication and project leadership capabilities, with disciplined management of priorities, budgets and partners.
• Fluent English; proficiency in an additional APAC language is an advantage.
주요업무
• Own and execute growth-market strategy and annual marketing plans aligned with APAC Heart Recovery priorities.• Lead Impella market development in Korea and Taiwan, focusing on patient identification, referral pathways, clinical confidence and therapy adoption.
• Provide targeted support for HRPCI market development across Rest of APAC.
• Drive launch readiness, market entry and expansion in partnership with country commercial, clinical and regulatory teams.
• Translate global and regional strategies into locally relevant positioning, campaigns, education and field-enablement programs.
• Advance KOL engagement, peer-to-peer education, congress activation and Heart Team development with Medical Affairs, HCS and Professional Education.
• Partner with Health Economics & Market Access and country teams to strengthen value propositions and reimbursement readiness.
• Use market, customer and performance insights to set priorities, optimize investment and deliver measurable outcomes.
• Manage budgets, agencies and cross-functional execution with strong governance, compliance and ROI discipline.
자격요건
• Bachelor's degree in Life Sciences, Business, Marketing, Healthcare Management or a related field; MBA or advanced degree preferred.• 6+ years of marketing, product management, market development or commercial experience in medical devices, cardiovascular care, healthcare or life sciences.
• Experience in cardiovascular medical devices or cardiology-related therapies; exposure to TAVI, structural heart, interventional cardiology, heart failure, cardiac surgery or mechanical circulatory support is preferred.
• Strong command of market assessment, segmentation, positioning, launch planning, downstream execution and performance management.
• Regional experience translating strategy into execution across diverse APAC markets, healthcare systems and access environments.
• Proven ability to lead through influence, align senior cross-functional stakeholders and deliver in a matrix organization.
• Strong analytical, communication and project leadership capabilities, with disciplined management of priorities, budgets and partners.
• Fluent English; proficiency in an additional APAC language is an advantage.
