포지션 상세
Accelerate 3CE category growth in a fast-paced O+O beauty market by translating brand and category strategy into integrated commercial priorities and activation plans, ensuring that key business opportunities are fully captured across channels. Own promotion effectiveness and ROI, optimize and elevate commercial plans through data-driven insights, and recommend actions to maximize business impact.
• Translate brand and category strategy into clear commercial priorities across key channels and customers.
• Identify growth opportunities based on market, category, shopper, customer and sales performance.
• Define and track key category and brand objectives, including sell-out and market share targets.
• Provide category and commercial perspectives to support key business planning and management decisions.
• Develop an integrated commercial activation plan connecting marketing campaigns, key launches, hero products and major commercial opportunities.
• Define what to prioritize, when and where based on brand priorities, category opportunities and key retail moments.
• Review activation plans across channels to identify gaps, overlaps and untapped opportunities.
• Proactively recommend additional commercial actions and priorities to senior leadership to maximize business opportunities.
• Partner with Marketing and Sales to ensure commercial priorities are translated into executable plans.
• Own the overall promotion strategy and effectiveness agenda for 3CE.
• Critically review and optimize major promotion plans across channels based on business objectives, including product focus, mechanics, timing and investment.
• Conduct pre/post promotion analysis, including ROI and effectiveness assessment.
• Define assortment principles and priorities by channel/customer based on category potential, shopper needs and commercial opportunities.
• Monitor category, channel, customer and SKU-level performance to identify business opportunities and risks.
• 5~10 years of relevant experience in Trade Marketing, Category Management, Commercial Strategy, Key Account Management, or related commercial roles in FMCG / Beauty industry.
• Fluent in Korean.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Ability to translate data and market insights into clear business recommendations.
• Strong cross-functional communication and stakeholder management skills.
주요업무
• Develop O+O GTM strategy for 3CE aligned with overall category and brand ambitions.• Translate brand and category strategy into clear commercial priorities across key channels and customers.
• Identify growth opportunities based on market, category, shopper, customer and sales performance.
• Define and track key category and brand objectives, including sell-out and market share targets.
• Provide category and commercial perspectives to support key business planning and management decisions.
• Develop an integrated commercial activation plan connecting marketing campaigns, key launches, hero products and major commercial opportunities.
• Define what to prioritize, when and where based on brand priorities, category opportunities and key retail moments.
• Review activation plans across channels to identify gaps, overlaps and untapped opportunities.
• Proactively recommend additional commercial actions and priorities to senior leadership to maximize business opportunities.
• Partner with Marketing and Sales to ensure commercial priorities are translated into executable plans.
• Own the overall promotion strategy and effectiveness agenda for 3CE.
• Critically review and optimize major promotion plans across channels based on business objectives, including product focus, mechanics, timing and investment.
• Conduct pre/post promotion analysis, including ROI and effectiveness assessment.
• Define assortment principles and priorities by channel/customer based on category potential, shopper needs and commercial opportunities.
• Monitor category, channel, customer and SKU-level performance to identify business opportunities and risks.
자격요건
• University graduate.• 5~10 years of relevant experience in Trade Marketing, Category Management, Commercial Strategy, Key Account Management, or related commercial roles in FMCG / Beauty industry.
• Fluent in Korean.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Ability to translate data and market insights into clear business recommendations.
• Strong cross-functional communication and stakeholder management skills.
