포지션 상세
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
• Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities.
• Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function.
• Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events.
• Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences.
• Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards.
• Build and maintain strong relationships with key media, editors, and relevant industry voices.
• Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance.
• Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand's positioning and communication objectives.
• Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement.
• Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines.
• Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks.
• Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management.
• Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives.
• Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement.
• Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods.
• Strong familiarity with skincare, makeup, and fragrance dynamics, adept at translating brand heritage and product innovations into local resonance.
• Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance.
• Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships.
• Professional working proficiency in Korean and English, with solid cross-functional project management and executive communication skills.
주요업무
• Define and drive the long-term PR and communication strategy to strengthen Lancôme's brand image, visibility, and reputation in the local market.• Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities.
• Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function.
• Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events.
• Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences.
• Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards.
• Build and maintain strong relationships with key media, editors, and relevant industry voices.
• Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance.
• Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand's positioning and communication objectives.
• Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement.
• Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines.
• Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks.
• Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management.
• Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives.
• Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement.
자격요건
• 10+ years of progressive experience in communications and PR with strategic vision, storytelling agility, and an inspiring leadership style.• Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods.
• Strong familiarity with skincare, makeup, and fragrance dynamics, adept at translating brand heritage and product innovations into local resonance.
• Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance.
• Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships.
• Professional working proficiency in Korean and English, with solid cross-functional project management and executive communication skills.
