포지션 상세
Converse Korea is looking for an experienced communications professional who can lead brand communications and media relations with creativity, sound judgment, and a strong understanding of Korean consumers, media, and culture. The ideal candidate is a compelling storyteller who can translate global communications priorities into distinctive, locally relevant narratives across fashion, lifestyle, youth, and culture. This person brings established relationships with media and content creators, a proactive mindset, and the ability to identify opportunities that build brand relevance and earn meaningful attention. They are comfortable operating in a matrixed, cross-market organization, collaborating across functions and time zones, and balancing global direction with local context.
• Build and deepen relationships with key Korean media and content creators, creating sustained opportunities for distinctive Converse storytelling and earned media impact.
• Localize global narratives for Korea, applying strong knowledge of local consumers, media, and culture to make Converse stories relevant and compelling.
• Partner with Korea Marketing, Commercial, and other cross-functional teams to integrate communications into market plans and maximize the impact of priority initiatives.
• Collaborate closely with Converse Global Communications teams, contributing Korea market insights and ensuring alignment with broader communications priorities.
• Lead media engagement and communications execution, including outreach, press materials, interviews, media events, product seeding, and other storytelling opportunities.
• Manage external communications agency partners by setting clear priorities, guiding execution, and measuring results, and will support employee communications as needed in partnership with Converse Global Communications and HR.
• Bachelor's degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Deep knowledge of the Korean media and cultural landscape, with strong relationships across relevant media and content creators.
• Demonstrated ability to develop locally relevant stories from global priorities and lead media relations across fashion, lifestyle, youth, and culture.
• Strong written and verbal communication skills in Korean and English, with the ability to collaborate effectively across local, regional, and global teams.
주요업무
• Develop and execute Korea communications strategies that support key brand priorities, product launches, campaigns, and sport and cultural moments.• Build and deepen relationships with key Korean media and content creators, creating sustained opportunities for distinctive Converse storytelling and earned media impact.
• Localize global narratives for Korea, applying strong knowledge of local consumers, media, and culture to make Converse stories relevant and compelling.
• Partner with Korea Marketing, Commercial, and other cross-functional teams to integrate communications into market plans and maximize the impact of priority initiatives.
• Collaborate closely with Converse Global Communications teams, contributing Korea market insights and ensuring alignment with broader communications priorities.
• Lead media engagement and communications execution, including outreach, press materials, interviews, media events, product seeding, and other storytelling opportunities.
• Manage external communications agency partners by setting clear priorities, guiding execution, and measuring results, and will support employee communications as needed in partnership with Converse Global Communications and HR.
자격요건
• 7+ years of relevant experience in communications, public relations, media relations, or a related field; experience with leading consumer, fashion, or sports brands is preferred.• Bachelor's degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Deep knowledge of the Korean media and cultural landscape, with strong relationships across relevant media and content creators.
• Demonstrated ability to develop locally relevant stories from global priorities and lead media relations across fashion, lifestyle, youth, and culture.
• Strong written and verbal communication skills in Korean and English, with the ability to collaborate effectively across local, regional, and global teams.
