포지션 상세
NSUS Group is a multinational iGaming unicorn operating globally across North America, Europe, and Asia.
As the development studio, NSUSLAB is the driving force behind the group.
Drawing on the proven expertise that built the unprecedented success of the Global #1 Poker Game,
NSUSLAB is now bringing innovative products to the casino market to become the industry's best.
- Decide what to bid on in each market: which game formats, features and promotions have real search demand behind them, and which search terms carry it
- Build the keyword universe from product knowledge and search data: what players actually type for each format, competitor terms, negatives
- Write and test the ad copy: adapt the product message per market, run variants, keep what brings deposits
- Coordinate with other teams: brief the web team on what the landing page for a search term needs, get tracking from MarTech, stay informed by the product teams on promotions, tournaments and feature releases, and keep the regional market teams in the loop
- Watch the competition market by market — positions, costs, competitor launches — and adjust
- Run one certified account per market on Google Ads, Microsoft Ads, Apple Search Ads and Google Play, structured by search intent; bid on deposit value and pace budget by market
- Keep every account in good policy health: gambling certification, per-market wording rules, policy issues and appeals
- Manage the working relationship with Google, Apple and Microsoft account teams; set up App Store campaigns when we enter a new country
- Produce the weekly results readout and feed what search demand is telling us back to the product team
- Automate the daily work where it pays: search-term mining, negative keywords, bid rules, anomaly alerts, reporting
- 7+ years of hands-on paid search, including 3+ years personally owning the accounts, the budget and the target (agency management experience alone is not enough)
- Fluent business English: daily work with overseas regional teams, platform account managers and leadership is in English
- A strong understanding of how search demand connects to product features, game formats and promotions, and a real interest in the product you advertise
- Experience running search in 5+ countries and 2+ languages at the same time
- Apple Search Ads and Google App campaigns, with a working understanding of app attribution (SKAN, MMPs such as AppsFlyer or Branch)
- Offline conversion uploads and value-based bidding; able to explain why the platform's conversion count and the advertiser's backend differ
As the development studio, NSUSLAB is the driving force behind the group.
Drawing on the proven expertise that built the unprecedented success of the Global #1 Poker Game,
NSUSLAB is now bringing innovative products to the casino market to become the industry's best.
주요업무
| 우리는 이런 일을 해요- Decide what to bid on in each market: which game formats, features and promotions have real search demand behind them, and which search terms carry it
- Build the keyword universe from product knowledge and search data: what players actually type for each format, competitor terms, negatives
- Write and test the ad copy: adapt the product message per market, run variants, keep what brings deposits
- Coordinate with other teams: brief the web team on what the landing page for a search term needs, get tracking from MarTech, stay informed by the product teams on promotions, tournaments and feature releases, and keep the regional market teams in the loop
- Watch the competition market by market — positions, costs, competitor launches — and adjust
- Run one certified account per market on Google Ads, Microsoft Ads, Apple Search Ads and Google Play, structured by search intent; bid on deposit value and pace budget by market
- Keep every account in good policy health: gambling certification, per-market wording rules, policy issues and appeals
- Manage the working relationship with Google, Apple and Microsoft account teams; set up App Store campaigns when we enter a new country
- Produce the weekly results readout and feed what search demand is telling us back to the product team
- Automate the daily work where it pays: search-term mining, negative keywords, bid rules, anomaly alerts, reporting
자격요건
| 이런 분과 함께 하고 싶어요- 7+ years of hands-on paid search, including 3+ years personally owning the accounts, the budget and the target (agency management experience alone is not enough)
- Fluent business English: daily work with overseas regional teams, platform account managers and leadership is in English
- A strong understanding of how search demand connects to product features, game formats and promotions, and a real interest in the product you advertise
- Experience running search in 5+ countries and 2+ languages at the same time
- Apple Search Ads and Google App campaigns, with a working understanding of app attribution (SKAN, MMPs such as AppsFlyer or Branch)
- Offline conversion uploads and value-based bidding; able to explain why the platform's conversion count and the advertiser's backend differ
