포지션 상세
The E-commerce Manager owns the commercial and trading performance of La Roche-Posay's B2C business on Coupang. The role drives customer acquisition, conversion, sales growth and customer retention through channel planning, product assortment and listing optimization, onsite visibility, promotional execution and data-driven performance management. Working closely with Marketing, CRM, Media, Supply Chain, IT and Coupang, the role delivers effective campaigns and a seamless customer experience across the platform.
• Manage channel-level P&L including pricing, margin management, promotional investment, and profitability analysis.
• Monitor competitor activity and translate market intelligence into actionable channel strategy.
• Analyze e-commerce partner sales data to identify strengths, risks, and business opportunities.
• Work closely with internal stakeholders across Marketing, Digital, Sales, IT, and Customer Care to ensure e-commerce activities are aligned with broader brand strategy and deliver a seamless e-commerce consumer experience.
• At least 5 years of experience in the FMCG industry, with demonstrated experience in managing e-commerce platforms and driving e-commerce trading performance.
• Fluent in Korean
• Computer skill proficiency: MS PPT, Excel, Word
• Drives B2C e-commerce growth through channel and commercial levers
• Proficient in e-commerce platforms and data tools, including Coupang Seller Portal
• Keeps up with consumer behavior and digital commerce trends
• Translate complex data into clear, actionable business recommendations
• Manages Site Merchandising and Conversion Optimization
주요업무
• Own assigned channels end to end, continuously optimizing product listings, content assets, search advertising, product visibility, and promotional execution.• Manage channel-level P&L including pricing, margin management, promotional investment, and profitability analysis.
• Monitor competitor activity and translate market intelligence into actionable channel strategy.
• Analyze e-commerce partner sales data to identify strengths, risks, and business opportunities.
• Work closely with internal stakeholders across Marketing, Digital, Sales, IT, and Customer Care to ensure e-commerce activities are aligned with broader brand strategy and deliver a seamless e-commerce consumer experience.
자격요건
• University graduate• At least 5 years of experience in the FMCG industry, with demonstrated experience in managing e-commerce platforms and driving e-commerce trading performance.
• Fluent in Korean
• Computer skill proficiency: MS PPT, Excel, Word
• Drives B2C e-commerce growth through channel and commercial levers
• Proficient in e-commerce platforms and data tools, including Coupang Seller Portal
• Keeps up with consumer behavior and digital commerce trends
• Translate complex data into clear, actionable business recommendations
• Manages Site Merchandising and Conversion Optimization
