포지션 상세
[LACOSTE_동일드방레]
라코스테는 René Lacoste가 1933년에 앙드레 질리에와 공동으로 회사를 설립하여 그가 직접 디자인한 로고를 수놓은 셔츠를 만들면서 탄생하게 되었습니다. 이것이 현대적 폴로 셔츠의 시초이자 라코스테 브랜드의 시작이었습니다. LACOSTE는 전세계의 남녀 모두가 가장 신뢰하고 동경하는 의류 브랜드 중 하나로. 이 글을 다 읽을 때쯤이면 LACOSTE는 약 120개의 제품을 판매했을 것입니다(1초당 2개의 제품이 판매됩니다). LACOSTE는 전 세계 113개국에 1,200개가 넘는 직영매장이 있으며, 아시아에도 이미 13개국에 적어도 1,200개의 판매처가 있습니다.
라코스테코리아(동일드방레)는 동일그룹의 "동일방직" 과 라코스테의 합작 회사로 2000년에 출범한 회사입니다.
2009년부터 괄목할 만한 성장을 해왔고 최근까지 두 자릿수 이상의 성장을 이뤄왔습니다. 2021년 현재 100여명의 임직원과 전국 240여개 매장 직원들이 연매출 3,000억, 영업이익 350억을 목표로 함께 노력하고 있습니다.
1. Reinforce the overall consumer management capability of Lacoste membership in order to provide a high level of service and excellent consumer experience by capturing and analysing data across all key tough-points.
2. Create and propose the CRM roadmap embracing all existing and potential opportunities to improve customer experience and journey with the brand.
3. Formulate CRM strategies and programs and ensure that they are aligned with the business overall objectives.
4. Manage analysing, leveraging and segmenting customer data and translate them into targeted activities to drive acquisition, retention and incremental sales.
5. Initiate research on trends and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.
6. Supervise the team to plan and develop CRM animation plan, brand offers, managing campaign/programs. Accordingly, create communication messages and means aligned with marketing guidelines, in creative and timely manner.
7. Ownership of the promotional schedule across all channels optimising both response and ROI
8. Collaborate and support the sales and Omni-channel team by providing the solutions meeting business needs
9. Monitor performance for CRM animation and key CRM KPIS and ensure if all action in line with target.
10. Communicate and coordinate with all internal services and vendors for all CRM related subjects.
11. Structure those strategies and programs against allocated budgets for the best results
Education : University Degree
Solid experience with customer relationship management and KPI metrics
Demonstrate a strategic mindset and be prepared to challenge existing practices
Results driven; highly analytical and data liberate
Commercially astute and creatively aware
Practical knowledge of working with the CRM system
Team player with excellent people management and inter-personal skills
Proactive & independent and willing to take initiatives
Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights
Good understanding on consumer marketing
라코스테는 René Lacoste가 1933년에 앙드레 질리에와 공동으로 회사를 설립하여 그가 직접 디자인한 로고를 수놓은 셔츠를 만들면서 탄생하게 되었습니다. 이것이 현대적 폴로 셔츠의 시초이자 라코스테 브랜드의 시작이었습니다. LACOSTE는 전세계의 남녀 모두가 가장 신뢰하고 동경하는 의류 브랜드 중 하나로. 이 글을 다 읽을 때쯤이면 LACOSTE는 약 120개의 제품을 판매했을 것입니다(1초당 2개의 제품이 판매됩니다). LACOSTE는 전 세계 113개국에 1,200개가 넘는 직영매장이 있으며, 아시아에도 이미 13개국에 적어도 1,200개의 판매처가 있습니다.
라코스테코리아(동일드방레)는 동일그룹의 "동일방직" 과 라코스테의 합작 회사로 2000년에 출범한 회사입니다.
2009년부터 괄목할 만한 성장을 해왔고 최근까지 두 자릿수 이상의 성장을 이뤄왔습니다. 2021년 현재 100여명의 임직원과 전국 240여개 매장 직원들이 연매출 3,000억, 영업이익 350억을 목표로 함께 노력하고 있습니다.
주요업무
[Marketing CRM 파트장 (Data analyst+Strategic planning)]1. Reinforce the overall consumer management capability of Lacoste membership in order to provide a high level of service and excellent consumer experience by capturing and analysing data across all key tough-points.
2. Create and propose the CRM roadmap embracing all existing and potential opportunities to improve customer experience and journey with the brand.
3. Formulate CRM strategies and programs and ensure that they are aligned with the business overall objectives.
4. Manage analysing, leveraging and segmenting customer data and translate them into targeted activities to drive acquisition, retention and incremental sales.
5. Initiate research on trends and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.
6. Supervise the team to plan and develop CRM animation plan, brand offers, managing campaign/programs. Accordingly, create communication messages and means aligned with marketing guidelines, in creative and timely manner.
7. Ownership of the promotional schedule across all channels optimising both response and ROI
8. Collaborate and support the sales and Omni-channel team by providing the solutions meeting business needs
9. Monitor performance for CRM animation and key CRM KPIS and ensure if all action in line with target.
10. Communicate and coordinate with all internal services and vendors for all CRM related subjects.
11. Structure those strategies and programs against allocated budgets for the best results
자격요건
Profile : At least 9 to 13 years of relevant experienceEducation : University Degree
Solid experience with customer relationship management and KPI metrics
Demonstrate a strategic mindset and be prepared to challenge existing practices
Results driven; highly analytical and data liberate
Commercially astute and creatively aware
Practical knowledge of working with the CRM system
Team player with excellent people management and inter-personal skills
Proactive & independent and willing to take initiatives
Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights
Good understanding on consumer marketing
