포지션 상세
라코스테는 René Lacoste가 1933년에 앙드레 질리에와 공동으로 회사를 설립하여 그가 직접 디자인한 로고를 수놓은 셔츠를 만들면서 탄생하게 되었습니다. 이것이 현대적 폴로 셔츠의 시초이자 라코스테 브랜드의 시작이었습니다. LACOSTE는 전세계의 남녀 모두가 가장 신뢰하고 동경하는 의류 브랜드 중 하나로. 이 글을 다 읽을 때쯤이면 LACOSTE는 약 120개의 제품을 판매했을 것입니다(1초당 2개의 제품이 판매됩니다). LACOSTE는 전 세계 113개국에 1,200개가 넘는 직영매장이 있으며, 아시아에도 이미 13개국에 적어도 1,200개의 판매처가 있습니다.
라코스테코리아(동일드방레)는 동일그룹의 "동일방직" 과 라코스테의 합작 회사로 2000년에 출범한 회사입니다.
2009년부터 괄목할 만한 성장을 해왔고 최근까지 두 자릿수 이상의 성장을 이뤄왔습니다. 2021년 현재 100여명의 임직원과 전국 240여개 매장 직원들이 연매출 3,000억, 영업이익 350억을 목표로 함께 노력하고 있습니다.
Content and Merchandising Management
• Plan and coordinate DF animation calendar and execution.
• Create brief for agency of photo shooting and creative development under brand strategy.
• Plan, create and update modular product content page on time.
• Take responsibility of improvement of product presentation of categories through visual merchandising, segmentation of the offer and cross-selling and up-selling
• Create the catalog and product placement and the quality of visual merchandising in line with sales promotion and marketing calendar.
• Optimize search result with content result in good relevancy.
• Manage daily basis digital flagship site performance in excellent condition to meet customer needs
Omnichannel service
• Review daily performance of SFS(Ship From Store) and liaison key action takers (DF manager, Digital project coordinator, Retail sales and Customer support) to fix issues.
• Ensure remuneration of stores and create report of SFS performance and follow up to improve SFS performance.
• Evaluate Tablet sales status in the stores and improve KPI through stakeholder meeting and best practice benchmark.
• Coordinate omnichannel experience(SFS, Tablet sales) improvement points whenever the issue comes and escalate when necessary.
• Educate store managers for omnichannel program execution
Digital Marketing
• Support Digital flagship manager of performance media execution through creative review and media performance management
• Support Digital flagship manager of digital media execution and e-CRM activities
• Evaluate digital journey through analytics and set up improvement plan
OMC(Omnichannel) project
• Support OMC team project or tasks when required
• Coordinate with related teams(Lacoste HQ, Regional office, Korea team of IS, CS, SCM, sales and marketing) for proper issue management.
- Good knowledge of e-commerce and digital marketing
- FMCG and fashion industry experience would be plus
- English fluency would be plus
- Computer and web skills (MS word, Power point and Excel spreadsheet, Google analytic, Photoshop)
라코스테코리아(동일드방레)는 동일그룹의 "동일방직" 과 라코스테의 합작 회사로 2000년에 출범한 회사입니다.
2009년부터 괄목할 만한 성장을 해왔고 최근까지 두 자릿수 이상의 성장을 이뤄왔습니다. 2021년 현재 100여명의 임직원과 전국 240여개 매장 직원들이 연매출 3,000억, 영업이익 350억을 목표로 함께 노력하고 있습니다.
주요업무
Omnichannel /e-commerce specialist (Digital Flagship Store- 자사몰 관리)Content and Merchandising Management
• Plan and coordinate DF animation calendar and execution.
• Create brief for agency of photo shooting and creative development under brand strategy.
• Plan, create and update modular product content page on time.
• Take responsibility of improvement of product presentation of categories through visual merchandising, segmentation of the offer and cross-selling and up-selling
• Create the catalog and product placement and the quality of visual merchandising in line with sales promotion and marketing calendar.
• Optimize search result with content result in good relevancy.
• Manage daily basis digital flagship site performance in excellent condition to meet customer needs
Omnichannel service
• Review daily performance of SFS(Ship From Store) and liaison key action takers (DF manager, Digital project coordinator, Retail sales and Customer support) to fix issues.
• Ensure remuneration of stores and create report of SFS performance and follow up to improve SFS performance.
• Evaluate Tablet sales status in the stores and improve KPI through stakeholder meeting and best practice benchmark.
• Coordinate omnichannel experience(SFS, Tablet sales) improvement points whenever the issue comes and escalate when necessary.
• Educate store managers for omnichannel program execution
Digital Marketing
• Support Digital flagship manager of performance media execution through creative review and media performance management
• Support Digital flagship manager of digital media execution and e-CRM activities
• Evaluate digital journey through analytics and set up improvement plan
OMC(Omnichannel) project
• Support OMC team project or tasks when required
• Coordinate with related teams(Lacoste HQ, Regional office, Korea team of IS, CS, SCM, sales and marketing) for proper issue management.
자격요건
- +2~5 years of working experience in related field- Good knowledge of e-commerce and digital marketing
- FMCG and fashion industry experience would be plus
- English fluency would be plus
- Computer and web skills (MS word, Power point and Excel spreadsheet, Google analytic, Photoshop)
